What data should be analyzed in website optimization

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For our general SEO workers, the basic site optimization can be divided into two pieces, that is, the station and outside the station two parts, and then simplified, nothing more than the station in the article update, as well as outbound links. Station is equivalent to enrich the content of the site, playing a good site foundation, external links can also be understood as in the site to engage in external relations, so that more sites can appear on our site links. Thus not only played a role in publicity, but also can make the rankings of the site improved. In fact, if you really want to do SEO, far from so simple, if the site optimization is so simple, in fact, quickly learned, or even an hour can be finished. But that is not the case. To do SEO well, the data is very important, then in the site optimization process, we want to collect and analyze what important data?

1, search engine Spider program Crawl data

We know such a common sense: the site wants to have rankings, must first be indexed by search engines, stored in its database, and then the search engine according to a certain rule, the corresponding keywords to your site A certain ranking, since the collection is so important, then included in the aspects of how do we do? Search engine to be included, You must first crawl your Web page, and search engine crawl situation, exist in our website log file, with FTP tool download for, and then we can use a certain log analysis tools, analysis of search engine Spider program crawl situation, but do some measures to improve the search engine crawl quantity, To achieve the goal of increased inclusion.

2, the website PV, IP, UV and other basic data

For the data analysis of the website, some basic SEO data of the website we must go to see every day, for example, the site's PV, UV, IP and other such data, from these data, we can see the traffic growth trend of the site, can see that the flow is increased, or decline, as well as growth, decline in the range, And why growth, decline, and further find out why, for example, sometimes because of the Saturday, Sunday and other holidays, and some because of hot words, these are to do a de facto data analysis work, so that the site's traffic is very familiar.

3, the Web site's HTTP response time data

Many SEO workers, they tend to ignore the Web page download speed to the flow of the impact, in fact, the speed is a great impact on the flow, but also has a certain impact on the rankings, this is in Google's official blog inside is mentioned, I believe Baidu will also consider this factor, Because it is, after all, a factor in the user experience, as long as the impact of user experience factors, will also affect the flow of SEO, then speed is how to affect the flow of it, we can understand this, speed up, then the search engine in the same time, you can crawl more pages, so as to improve the collection, the amount of growth, Flow will increase, so the speed is we can not ignore the factors, we must record every day, this is also related to the Web server, if the speed is too slow, to carry out the appropriate acceleration optimization, record these data tools a lot, we can go to Baidu search.

4, the website traffic source distribution data

The source of traffic is that we must be recorded and analyzed every day, then we have to record what data, home we want to know, flow source is what several factors, summed up, nothing more than three big aspects, direct input, search engine, external links, which directly input is reflected the viscosity of your site, The more direct input, the more help you can create your brand we have to find a way, the search engine over the visitors into the direct input of visitors, this from the user experience of the page to start from the friendly side, from the user, improve the page conversion rate, and the ratio of these three factors is how much we have to continuously record, If a period of time, we come from the proportion of the search engine accounted for the high, and the absolute value of the flow increased, then we know that our SEO effect, and can be further refined, search engine growth factors, Baidu, Google, SOSO, Sogou respectively accounted for the number of traffic, And the proportion between them, should be carefully studied. Their absolute value and relative data need to be studied in detail.

In fact, we need to record a lot of data, this should be based on their own web site situation to record, as long as you feel that there is a role in the impact of SEO traffic factors, you'd better have it data, and then long-term to observe how these factors interact with each other, and how they affect the flow, Insist on doing this for a while, you will love the data analysis, your SEO will have a more scientific direction. This article by the www.war3ba.cn webmaster feeds, reprint please indicate the source, thank you!