What details should be paid attention to in the new station optimization?

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No matter how successful and have the marketing power of the site, are slowly step-by-step from the new station gradually mature, this is the only way to the site. For the new station, more need to focus on optimization details, focus on the optimization of each link to help get more rankings. For the new station, the search engine will be the mechanism of the assessment, the assessment time with the development of the site depends. Of course, there is also the optimization of the early stage of the site was shut into the "small black House", so to understand the new station optimization considerations are very important, in view of this, I also talk about personal experience, hope and colleagues to communicate with each other, make it more profound and ability to be further improved.

1, make a reasonable title tag

For search engines, the importance of the title tag in the analysis of the Web page structure is not negligible, search engine through title tag to extract and analyze the theme of the page, that is, keyword positioning. We have to set the title tag must be combined with key words, and must be fluent, relevant, attractive. In the development of title tags need to pay attention to a lot of details, too long title tag not only can not be fully displayed in the search results page, the user experience is not good. At the same time also easy to disperse weights, optimization difficulties increase, especially the home page more need to brief. Title tags in the keyword must be reasonable, can not appear piling up and also page is irrelevant. In our optimization process, in fact, the most likely to appear is the page title tag inadvertently repeated. Why do you say that? Many webmaster friends ignore the title tag of the list page, there are dozens of pages, or even hundreds of pages of repeated title tags, list page title tag should be reasonably set.

2. Content Collection mode

For the new site, the current most lack of rich and colorful content, however, many webmaster friends ignore the content is not only more, the need for qualitative embodiment. Pay attention to webmaster webmaster friends to "no time", "need fast" and other reasons for the content collection, in the current search engine to enhance the content of the audit situation, we can imagine, the late performance of the site, and may even have negative effects, resulting in the site down the right to be shut into the "small So for the new site, should have enough high-quality content to open, that is, let search engine spiders can crawl and crawl. In view of this, we can use the host provider to provide three domain name or two domain name for testing and update content, to ensure that the main page is no longer empty, you can bind the resolution of the two-level domain name. The new website on-line, has the rich high quality content, therefore can obtain the search engine more trust.

3, server monitoring

Server for the site is very important, the purchase of the server according to the site of the CMS and the size of the set, good server is as a marketing force site one of the necessary conditions. Of course, we can not guarantee that the server will not have any problems, but we must be reasonable monitoring of the server, that is, when a server failure, we can be the first time to properly handle, to minimize the loss. Server failure, directly affect the spider's crawling efficiency, if the return of more than 404 HTTP status code, direct impact on the search engine ranking effect. Therefore, we must use the Internet monitoring tools to control the performance of the server at any time. Of course, if the server performance is limited, the impact on the Web page loading speed, you can use compression technology or CDN acceleration and so on to improve.

4, the website basic function consummation

For the new station to better access to the search engine trust, must do a good job of the basic site optimization function. The basic function of the website mainly includes 301 settings, 404 page production, robots.txt file, XML map, nofollow and canonical label. Web site in the 301 Setup process must be aware of the IIS server or Apache, different server types to set the method differently, and should be set after the sampling test, check the 301 settings are correct. and robots.txt file settings is very important, we must fully understand the structure of the site, to prevent blocking the main structure and links, the need to periodically through the site log to observe. As for the site XML map, for the search engine is a quick understanding of the site update the important way, the new station should be submitted to the search engine early.

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.