What details should be paid attention to when a novice makes an SEO report

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Recently I just entered an optimization company, before doing is outside the chain Commissioner, has never written an SEO report, just work shortly after the leadership issued a task: every week to submit an SEO report, the so-called SEO report is the data table. In addition to this week's work self-assessment, including the workload and effect, I was also the first time to make such a report, not experience, in consultation with a few peer friends, I decided to write such a SEO report, this may be difficult for beginners. Many novice at this time often can not write, do not know how writing, as well as specific should write some content, the author thought that the production of SEO report as long as the attention of a few details can be, the following is the author's personal ideas, but also hope to have experienced friends advice.

First: Make clear the leader to the report request

As a member of the SEO team, it is necessary to obey the team leader, what does your supervisor or manager have to do with the SEO report? This point in different companies is certainly not the same, and some may require statistical data on the line, and some are to write strategic plan. For example: The author now to do the SEO report contains these two aspects of content, data statistics, including the site's external chain data, ranking data, included data, and so on, the data are to be counted to the table, the other is to write targeted SEO strategy, 8630.html "> Sometimes site included suddenly dropped a lot of , there must be a reason for that. Excluding Baidu algorithm suddenly big change of possibility, the remaining is the site itself, perhaps the problem of content quality, perhaps other issues, of course, you have to find the cause of the problem. However, we make this report is always to give leadership to see, so we must first understand the leadership of the specific requirements of the SEO report.

Second: Note that Excel tables are used well

Statistical SEO data inseparable from Excel forms, in fact, Excel is very powerful, you can generate a variety of chart categories of statistics, as a novice must learn to use Excel, data statistics and analysis in the SEO work is very important. will not be able to see some video tutorials on the internet, according to the requirements of the leadership I designed a number of data tables: There is a chain of data comparison table, ranking data comparison table, including data comparison table, these tables are compared with competitors data. We do is the Enterprise website optimization, a lot of keywords are customer choice, so we can only find ways to go outside the chain and content beyond the opponent, in short, according to the actual requirements to design these Excel tables, preferably to generate data statistics, so that can be at a glance. In fact, can do a program or system, daily input corresponding data on the line.

Third: SEO report is just a form

The report is only the form of data statistics, at least the author is so that the ultimate goal or analysis of good data, that is, to write a data analysis report, this with the report to lead the better. The general manager will also ask us to write a data analysis report, although the author is a novice, especially in the data is an illiterate, but still have to learn to analyze SEO data. Data often hide some ranking rules, through the data can also determine whether a site is healthy, and where to improve, we do not have to pursue the report of gorgeous, do very good-looking is not much effect. If you feel no pen can go to the Internet to find some articles to see, many friends have shared their own is how to analyze the data, from which points to do a good job of data analysis, SEO week report and SEO Monthly report. And SEO plan a bit similar to help us do a phased SEO work.

SEO work cycle generally will take several months, if it is a large site cycle may be longer, for each stage we have to clear their own goals, and set a good workload, and finally have to evaluate the effect of SEO. This period is unavoidable to do adjustment and modification, SEO report is let us better do all stages of work, is also the means of data collection, convenient for us to do scientific seo. But for the data analysis I still have a lot of things to learn, this aspect also want to ask you veteran and predecessors! Article source: Shenzhen website Construction http://www.sunsin.net original release reprint reservation address Thank you