What did the electric dealer bring to the traditional business?

In my opinion, nearly two years of electrical business, is simply aihongbianye. Even if the past, they are entertaining, warm and cold everyone knows. There are a lot of people on the sidelines, laughing wildly and laughing. Who do not know, those who laugh at others, just do not have the front end of the site, in fact, the store in the closed shop countless. A group of playing stocks and reselling the goods actually in the joke innovation. Http://www.aliyun.com/zixun/aggregation/7860.html "> Vertical business is untimely, not when the electric dealer, but not in the Chinese economy, now people can only buy" looks high-end, in fact, low price "things.

The current electric business, but also a classification by category of the era, not according to the "human" era of stratification. Their contribution to the electric business industry is far greater than the value of a store. But in any case, the traditional business-led e-commerce, has become a fact. This article mainly talks about the electronic commerce to the business Enterprise's several core values, recognizes the value to have the accurate self-awareness and the development judgment.

The value of brand shaping

No time, like today, can let small factories, personal designers and so dare to think "brand." In the traditional industry, the brand is what the rich do, and a reference to the brand, television, newspapers, magazines, is money. is advertising, advertising, or advertising. Over the past 20 years, is the inculcation of brand-oriented, that is, what you have to show to the public, coupled with some masters to help you think a loud slogan, overwhelming, and then you become a brand. The lack of information in the economic environment, so that the emergence of these geographical advantages of the brand, but in just a few years, you will find that they are dying, or struggling, or in trickery, playing commercial real estate. Knock out your brain and you can't remember what brand of clothes you bought three years ago. Their brand life cycle is over.

It is a fundamental short-sighted to put the electricity business only as a channel. Of course, it's related to inventory. China's electricity businesses have been wiping their butts on traditional commercial inventories for years, and the status quo is three years away. But, we can see one point, that is the consumer's maturity, the line silly big Huakang already for the consumer but is not ashamed, this from one or two line brand in the one or two line city performance can see. Consumers don't believe in them. The letter is new, fashionable, quick, personality, the letter is "I am a minority." What is a brand? Ask 1000 people there will be 10,000 kinds of answers, but everyone has to talk about brands. I think the future of the brand: Some people know you, popularity, this part of the people also praise you, reputation, you raise some money to buy you, loyalty; So you get it? The brand value that the electric quotient brings is to let you can serve some people, have been serving down, you are the brand. Don't be a world-ready.

Ii. Value of transition retailing

What is retail, from the terminal Performance view, is one to sell, which is called retail. In the past two years, there are factories of foundry enterprises, there is no stall mouth of the wholesale enterprises, all in the access to the electricity business. Most of them think they are doing electric business, like in the fashion, in fact, in my opinion, as the bosses are comparing the same. They forget to do the foundry, is to do wholesale, one is a large manufacturing order system, one is the Four Seasons Order system, in addition to production, this kind of sales a little technical content. So, a lot of people put a batch of goods online to sell, the result is left a pile still have to deal with under the line. Finally nothing, not to do the electricity business.

Do not have to have a reason, no talent, do not understand the network, the competition is too big ... These are all the reasons. In fact, you have no idea that you are doing retail. From the root said, the foundry profit is low, live bitter force, there is a single. Wholesale volatility, Reverse season inventory pressure, margin is lower. In fact, they do not understand the sales band, inventory turnover, cash flow, ROI and their relationship. Wholesale and Foundry do is addition, that is, five pieces of money to sell six pieces, a lot of it is. And the retail do is subtraction, minus all, the rest is yours. The value of electronic commerce for the transformation of retail is not used by them at all. That is production, electricity is the data business, this is the biggest positive transformation, the basic can be judged sales cycle and sales band. All companies with less than 85% per cent of the sold out rate are insulting the electricity quotient.

Third, the value of enterprise informatization

China's industrialization, not to catch up with the speed of information, if caught up, information is the industrialization of the upgrading of the work, and the anti-electric business, in fact, is the informationization in the driving industrialization. In this way, most of the traditional business, itself not even a ERP, let alone CRM, they have been sold to those years of goods, they do not know. And in the enterprise without information in the case, has begun to use the outside of the electricity business in business, imagine the consequences of a mess. (Insert sentence: This is also a lot of enterprises become "electric dealer manager Killer" reason, not he does not, but with his matching is too bad. )。

Now on the market information tools, precisely are external information tools, or front-end tools, and enterprises to do a good job in E-commerce, the most needed is the backend tools, which can drive the entire enterprise informatization. From the sign approval to customer service feedback, from sales to production, this is the most valuable e-commerce to the traditional business information. In addition, enterprises can not only focus on sales channels of information, but also to develop external marketing channels, goods are not necessarily sold on the internet, but the network of information, will let you sell more online.

Iv. Value of sales channels

When I write this, I'm going to end it with a full stop. Because it's simple, it's selling. But I just want to say something about the level of selling. First take the ROI for example, the first kind of people do not know what it is, sell very well, earn little, to C shop majority. The second person knows what it is and knows it includes the promotion of ROI, the overall ROI, and its relationship to other metrics. The third person knows that it is not just sales ROI, but also a combination of human, material, and time to see ROI. Another example, such as channel differentiation: the first type of people, two channels to sell different goods and prices. The second type of person, the channel 80% of the goods are the same, 20% to do their respective explosions, not affect each other. The third kind of person, every day is studying this channel person.

Most people think that the value of the channel is to sell, which is right, in the traditional case. In the electric commerce State, this is very narrow, the channel is the distribution center of people, you should be more time to study the people did not buy what you buy, and not just buy your people buy what, enterprises to sustainable development, is in these channels in an invincible position, that is to study people. The channel value of the electric dealer is: On the one hand you know who will come, where to buy, how much to buy, and when to come next time. On the other hand you know who has not come, where to go, what to buy, how to come to you next time. And all this is based on the value of the channel, is to your supply chain (brand, product, price, style, series, customer layer) driving force.

In short, the opportunity and value of the electric business, not only sell goods, otherwise you or your past. The future is unpredictable and history can be used for reference.