What do news clients do with content and platform

Recently, we have time to brush science and technology blog, in addition to the discussion of the issue of micro-credit charges, I also saw three of new ideas on how to move the portal, the following is the title of the article: Android and other mobile OS desktop will be the first level menu and portal, Sohu News of the dock Bar Dream, Twitter is reinventing the internet in mobile Internet. The main message they are talking about is that many of the operations will be chosen on the desktop, the use of mobile phone menu level will be less, app features by a step-by-step desalination; by micro-Bo micro-letter fan Wake up, Charles Zhang chose the news as a starting point, Sohu News client will be locked in the mobile device of the military battleground Dock Bar ; Twitter uses hyperlinks to unify all apps ' shared link formats, leaving a large number of apps ecosystems on Twitter.

The three articles actually have one thing in common: how Facebook, Sohu and Twitter use new ways to make a platform. Facebook and Twitter are too far from ordinary users in the celestial world, so I'll take Sohu as an example to talk about how news clients are doing well on the move, and how content providers with aggregated media patterns can do well in the new situation.

Let's talk about the platform first. Internet companies almost all want to do the platform, and the essence of this platform business model is: To create a perfect, growth potential of a strong ecological circle, is a can allow all partners to win together, the longer the value of the business model. Of course, like open sharing, user size, rigid demand, fist products, others, homeopathy and the key words for these platform strategy is almost everyone can hang on the tip of the tongue, but few successful practice, spelling is to execute Bai. Here mainly talk about three: customer base, stickiness, cooperation and mutual win.

To accumulate large scale, peer first user base. Internet companies are in the pursuit of higher user volume, to achieve this need to work product and promotion. Coca-Cola and Pepsi taste difficult to distinguish, news aggregation products in nature are similar, in the product on the basis of the fight is to promote and operate. Just money and resources Sohu is not missing, from the following figure can be seen Sohu has a lot of cash and operators, wholesale market resources, the following should be considered is the market positioning and the user's mental resources continue to occupy the problem. Compared to NetEase from the portal era continues to be known to have a thread attitude, Sohu News clients know that the positioning also needs to be constantly strengthened or changed to strengthen, because the speed is no longer the only way to news.

Portal era legacy of the news is equal to advertising and anecdotes of the dross must be removed, reduce the general content of shoddy, do not only operate, the content of weight. Product managers should never underestimate the desire of users to pursue better content, with one vulgar word: dogs like to eat excrement yes, but it prefers to eat meat. Here may need some exclusive original quality stuff, can be an early evening news this own product, can also be Tencent everyone that kind of new content presentation form, as a content platform must strengthen editorial information gatekeeper power, to try to avoid you have zaker, fresh fruit, netease, Baidu all have this kind of situation appear. Of course, only to provide users with products is certainly not enough, more importantly, the service is the consumer hard demand to be satisfied with the functionality. It is necessary to mention the word socialization, when the new and old media are shouting content for the king status of the decline is no longer king, when Facebook and LinkedIn began to enter the media, the news client must do a good job in the era of interactive keywords.

To create a cooperative and others business model. I have accomplished all, and all have made me, and all are the foundations of my existence. The client must do the service content supplier, the user, as well as may appear the developer the matter, the result should be everybody can obtain the benefit this ecology to maintain, everybody good is really good. The first thing to do is a typical tree, there has been a wave of marketing in the micro-blog to make a pot full of, Sohu can for the bitter press and writing people to bring what? Sohu has previously featured advertising media owned by the share of interest to show co-prosperity determination, but now or wool, The people's daily such media as the focus of packaging objects how much is not considered, which platform is not all a wrist? Now the fiery media is a good starting point, Pan them several people engaged in "since the Media First alliance" just dissolved, but Cheng each 10,000 model effect is still, Sohu can completely on its own platform to launch a few star writers, and let them get visible, replicable benefits, this is more than the people's daily more reliable.

Platform to talk about the content, the key word is to embrace change, do social media. New media How to break the bureau everyone is exploring, who dare not say that they found a way out, so here only to say change, do not talk about specific coping strategies.

When the smartphone shipments exceed the PC, and become the preferred way for people to surf the internet, at any time, anywhere, random access to news has become a trend and trends. Mobility is the trend of the Times yes, but the move also brought about fragmentation, there is a sigh: we would like to use micro-blog to fill the time of fragmentation, but the micro-Bo will be our time fragmented. This means that technology has changed people's behavior first, and then the behavior pattern has changed the mode of thinking. The in-depth investigation report of the flat media is tens of thousands of words, obviously this is no longer suitable for mobile reading habits, but people are also brooding over the superficial of the microblogging, this time on the content of the form of change in demand, the reader needs a balance between the long story and the idea of fragmentation.

The current internet is shifting from a space based model to a time based paradigm, portal layout and search extraction information access hegemony is getting the timeline and waterfall streams that are sorted by update time, that is, the flow of time from a variety of states, communications, and messages, mainly by our friends/attention/ Relationship generation. Although people are complaining about information overload today, the biggest problem with the time stream in the social age is the academics of content quality, and the reader is not sure that the people and institutions they are concerned with are always able to provide content consistently and at a high level. So what we should do is to make this information better for readers to do more orderly and more accurate push, because the reader's attention is always limited, you help him improve efficiency is to save time, this is value, competitiveness. This is a challenge to editorial judgment and media data mining capabilities.

such as Sohu News client this has the content output, under has the channel user's mobile product, also should be to the PC above the new portal 360 navigation to learn, learning how people in the popular and personalized content push to achieve a balance between the reorganization of Internet content and users are also left in the station while also reducing the user's information acquisition costs.

In the above mentioned to deal with the content of change, a good platform for the service provider, combined with its own characteristics should also be personalized reading and commenting on both. Now the client to customize the direction of the development of the subscription function has been done well, the following should be aware of the new to prevent the strong constant, to give users more choice to give more multimedia to the fore. Another more important fear is to strengthen the operation of user comments and editorial highlights of the comments, in doing a good job of content/Comment review set up shielding keyword with a small secretary, more than NetEase and Sina, or vertical site to learn from it.