What do product managers fear most?

See this headline maybe your first thought of the most fear of product failure, product failure is naturally the product manager does not want to see, but as a product manager if the fear of product failure will also give themselves too much pressure, affect the work. This article to tell you I think the Product manager is the most afraid of two points.

1 own subjective opinion has great influence on the product

In life you may have the feeling that if you go through a shop and see the snub, you may think that the business is bad, but maybe the business is very good, just because customers are buying things to go, or happen to pass you when there is no customer, To a strange city to see your environment is very clean you think that the city is clean, the city and you contact with people, you will think of the city's people, many views are made by their own subjective will.

Product managers in the work often will be their own needs in the product design, and if the product manager himself is not the target users of the product, it is easy to understand the needs of the premise of not enough to impose their own subjective will on the product. In fact, according to the personal needs of the design of products and there is no mistake, but fear too much of their own subjective will imposed on the product and ignore the user's needs, the impact is not only product features also include product form.

I always think that the best choice for a product manager is to be a product that you like, for the product itself is a demand, but the reality and ideals are inevitably some gaps, if you can find such a job is ideal, but after all, the majority of product managers do not own the products themselves may be targeted users. If you don't have a professional background in a field and don't say you're interested in a particular direction, I suggest you try to do a popular product, such as travel, socializing, or at least have a great chance of using your product. This makes it easier to think and avoid making subjective mistakes.

Usually we listen to the user needs, many times we listen to the views of the user will be wrong, because the user told you only his own subjective feelings, opinion, such as a product after the revision will always suffer from the user's criticism, request to change back to the original, this time if you listen to the user, I am afraid that the product will never be iterative, can not progress, so we talk about product managers have their own ideas. Do product time is long, product manager will have some self-confidence, look at a product of a certain behavior we than ordinary users to see deeper, more understand. But this understanding, will cause another result is arrogant, to own subjective judgment too self-confident even ignore the user's voice. On the one hand, it is necessary to rely on their own subjective judgment, on the one hand can not be too subjective, really tangled, there is no solution, only in the actual work according to the user's feedback and their own subjective judgment combined to make a decision.

2 Unable to understand user requirements

The product manager will summarize a set of ways and means to analyze the user's needs at work, but that doesn't mean that you understand the user's needs, and you may have the feeling that even the product manager might not understand why some products are so popular.

The reasons for not understanding user needs may be related to factors such as age, environment and interest. If it is a tool product words may be better, you can change the position to think, but if the product is satisfied with the user's spiritual level of demand that is more difficult. A few days ago in the chat with friends talked about the rise of the Web site, friends do not understand, that plus the curtain will greatly affect the effect of watching video, users of the video has ideas can be commented, why to use the bomb screen this very damaging to watch the video viewing experience way. Look at a UGC product you think that product design will lead to high content collection threshold, but for the target users they do not feel high, and the design will filter out some of the quality is not high content. People at different ages to think about the level of the problem and the attention of the information are different, you like to watch cartoons as a child, but when you grow up do not like to see, this change occurs very natural, the reason can only be summed up so the age and interest. In the industry I also know that some product managers are not attracted by the temptation of some companies because they do not understand the needs of their products.

Of course, not to say that the demand for a product does not understand, you can not do that product. The biggest impact of not understanding the user's needs is to limit your thoughts and influence your judgment on the product. In the actual work you also will find oneself to the product design work to be powerless, most of the time is listens to other people's suggestion, but has not own idea.

Although there is work experience will improve their product skills, but the product manager of the work of deep feeling, and found himself some anxiety, this anxiety is not from the outside world but from itself. Sometimes you think of a good product idea, may think that has been very perfect, there is no shortage, but in communication with others often because of someone else's problem and fatal, this is often by their own thinking limitations and the product of the business does not understand the cause.

Product managers need a lot of skills, but as long as a product manager has a strong ability to learn, a lot of things can be learned. And what I call the product manager's fear is not the lack of a certain ability, but the inability to acquire it through learning.

Article Source: Careless eye micro-letter public number: Mahuyan