What do women's websites do?

The current female website, the main profit model or relying on content and activities, display ads recommend product information. Most women's websites meet the need for women to know what to look for, the flow of traffic to the merchant, and did not dig deep "what products women need to buy what", after all, only rely on advertising, the effect is difficult to control, but also to see the eyes of businessmen, it is difficult to further improve the profitability of women's website. Once the flow is down or the user's stickiness drops, profitability will follow. Coupled with the rise of mobile internet, to content as the main mode of women's web site, more need to tap the user needs, and merchants to establish a deeper level of cooperation, through the content, will be "what the women need what products want to buy" demand mining out, combining content to meet the needs of users.

As the saying goes, "three women a play", women can hold up half the sky, and in the Internet, women also occupy a particularly important role for the network consumption has contributed too much market demand for the development of online shopping has played a full role in promoting the promotion. The development of women's Web site is also a bright front, the prospects and advantages of female sites are also worth looking forward to. But the development of women's web site is still in a start-up stage, in addition to the production of topics, do a good job in the content, in order to meet the needs of women shopping, for women to improve products, to do the female electric business, and the traditional network shopping platform there are some gaps.

According to the Zhongxiaoxie net purchase related data report Taobao female users more, Beijing-east on the contrary, the higher the income of the use of cat, Jingdong Mall, Amazon shopping consumer ratio higher. From the city, compared to the first-tier cities, the second-tier cities often use Taobao and cat consumers more, and the first-tier cities use Jingdong mall shopping consumer ratio is higher than the second-tier cities. What does this data say? Description Taobao, the cat is still the first choice for women online shopping, and Jingdong, Amazon, the main digital computer products, female users of the excavation is still far from enough. This means that there are a lot of opportunities for women's websites, Taobao, cat although difficult to shake, but women's website can be more accurate content to dig the needs of female users, with the content to attract users, using products to improve stickiness, women's web site in the new situation, there are the following suggestions:

One, the combination of mobile app, retain users

Mobile Internet is hot, and female app is very interesting. More female apps in the vertical field have been invested and favored by the industry. Women's websites want to be competitive, as well as having their own app, interacting with Web sites and even offering different content to attract users. It can be said that mobile app more use of the fragmented time of female users, master the content and experience, can better improve the conversion rate, in this regard, women's website should be more attention.

Ii. cooperation with more merchants

The traditional profit model of the female website is mainly advertisement, and the future development should establish deep cooperation with more merchants. Combining content for product recommendation, purchase ranking, business activities, product information into the content, the use of content to improve the display of product information. At this point, as a focus on women's fashion needs of the site, has made a lot of attempts. such as business activities, purchase rankings, content placement ads, have received certain results.

Third, completes the long tail, provides the characteristic content

Today's women's web site, a large number, but the homogeneity of the phenomenon is also more serious. Content is nothing but life, beauty body, fashion shopping related, and even plagiarism. In this way, it is difficult to have excellent websites stand out. The female website must seek the difference management, according to different ages, different professions, different regions, completes the user survey, the excavation user demand, completes the long tail, seeks the difference development to have the progress.