What does a blog write? To whom?

Blog。 This thing I think everyone is not unfamiliar, blog very many people are writing, but who really consider their blog is written to who to see it?

The general blog is ultimately addressed to these three categories: 1. Write to the search engine to see 2. Write to the user 3. Let's take a look at these three types of blog to face different, and what is different!

1. For search engines: for search engines, that means your blog must have a high yield, high-quality original content. And a decent user click feedback!

2. For users to see: Users like to see more types of articles, and often light you a person's pen, view is not able to meet the needs of users, and sometimes you think that good original content is just "you think" and not "users think" so sometimes we need to choose some high-quality non-original content to the user to see. Choosing this may make search engines reluctant to read your blog.

3. Write a look at yourself: What do you like most? No doubt, their favorite is their own, write their own life, write their happy things. When you write, you love it! Choosing to write to yourself means giving up search engines and users. Users do not like to see our life, search engines also do not like, and do not like our irregular!

So ... That's the problem! You ... Who is the blog to write to?

Most blogs now belong to the 1th and 2nd, and more blogs are based on the 1th and 2nd. Why do you say that? Now a lot of bloggers want their content in search engines have a better ranking, a better ranking for what? For users to create value for our blog! And our article is for the search engine to write, completely not suitable for the household to read!!!! This is a very, very ... Isn't that a contradiction?

There are also blog began to read to search engines, and later found that this does not work, slowly began to write articles for users, but gradually began to feel very boring. began to choose to write their own. Finally formed a "diversified + sibuxiang" Blog! Is such a blog less? Should be a lot, everywhere!

How to choose?

Today with Miss Betty, in the message board talked a lot, why talk? Because I myself are also struggling with this problem, the choice of users? Or a search engine? Or the heart? It's a pity ... Finally did not get the answer.

Select users, search engine unhappy, select search engine, they are not happy, choose their own, users and search engines are not happy.

So how do you choose? I think choose Users! Take it to the people and use it to the people. Who's got the money to create value for, right? Again, if your brand is done, the user base is big, at the same time this kind of user uses Baidu to enter our website The demand is also big. Baidu to please users, have to give your site related rankings, otherwise users will choose other search engines!

Is there a special case? Yes! Tiger Sniff, 36kr, Ifanr. Will be a good example. User base is big, not you please search engine, but search engine please you. Do not believe that you let Baidu shielding the four major portal content look.

How do users get here? Blog users like working to move bricks, while the blog is still young, you move a few pieces of bricks. Sooner or later these bricks can be cut into a city for you. User is brick, income is brick, flow is also brick. There is no shortcut to move bricks, do move well every brick, is the king!