The weight is the search engine to http://www.aliyun.com/zixun/aggregation/8612.html "> website ranking standard, the search engine Judgment Weight index is very many, according to foreign experts arrange about more than 100 kinds, But summed up is nothing more than four types: Snow bubble thin Optimizer analysis as follows:
(1) External link voting
Is the chain, this is the search engine the most easily judged indicators, so the proportion is very large, by judging the quality and quantity of external links to give weight;
(2) Production of original content
Search engine to judge the ability of original content is increasing, so this part of the increasing proportion, but the original content is still a search engine difficult to judge the standard is still based on the external site reference volume.
(3) User behavior
That is, site visits, stay time, bounce rate of these indicators, search engines to judge the quality of the site, but I think this is not a large proportion, the reason is that search engines are not easy to quantify these indicators. 09, we grope the law is Baidu to search for a large number of sites will increase the weight of the site, there have been people rely on cheating means, non-stop Baidu search results in the click of a site to upgrade its ranking, but this means quickly by the Baidu adjustment algorithm declared invalid. This part of the index for small web sites, but the greater the impact of such indicators will be greater.
(4) Technical catering level
These are trivial technical implementation details, meta, html tag semantics, URL, path level, and so on. The proportion of these details is getting smaller in recent years, but it is still important because it is easier to capture and judge the search engines.
In my personal experience, the importance of these four categories of indicators should be: 30%/40%/10%/20%, because I know the case, there is not to do any outside the chain and get a better ranking of the site, because its content is original, but also do not do any technical optimization and simply rely on the outside chain and content to get better rankings; of course, Also has the original content little or basically does not update the website, relies solely on the technical optimization and the outside chain obtains the better rank, but this kind of website all is the small website.
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