What does big Data do? Say something practical, small data you build?

Internet thinking, big data is undoubtedly the most fire in the Internet circle, is also the most eye-catching 2 words, but, what is the internet thinking, what is the big data, each family also has the view of the family, how to better use of large data is the topic of people hot discussion, what is the big data in the end? Lucky to hear China's famous network data analysis experts, sing Teacher's speech depicts the future development of large data possibilities!

One, the formation of large data Internet spirit is what, is open, innovation! The Internet spirit has prompted the rapid development of the Internet, followed by the Internet Information data explosion, so that information dispersed degree of expansion! The future direction of large data: to technology, It is through the technical means to make use of large data people do not feel the existence of large data, so that large data for the real life of people services, all the operation of simplicity, fool, is to make large data to help people's lives more convenient, fast! To technology mainly reflected in: data capture, data integration, data recognition, data presentation!

Second, the Internet into a trans-screen era of the internet into the era of cross-screen, is that users use the Internet on a variety of devices, for example, people go to work mainly on the PC side, and people outside the main use of mobile Internet, so the problem with it, how to better let the PC and mobile end link up? Create a better user experience Take a simple example: work on the PC-side of the Web page, after work home on the mobile device to access the same site when not to re-enter the user name, password and other information. This requires data analysis as a support. Among them, the main 2 aspects are more feasible: 1, the use of UID. Like a Netizen's ID card, no matter what platform you boast, your data is always recorded! This is also the most likely, is now being used the best way! 2, the use of user behavior is to use data to record Internet users behavior, so as to determine whether the same person in different devices. This method is more difficult, it is not very feasible! No matter how the big data develops, it is the human analysis and the wisdom of man that always remains unchanged.

Third, learn to use small data more important above is sing teacher's main point of view, below to talk about their own understanding, to talk about big data often and society, and country-related, that big data and you and me, and you my business have what relationship? There are big data, then there must be small data! The big data is made up of a myriad of small data (personal opinion)! Small data should be easier to control and use. So, now enterprises, do their own small data is very good!

Give some examples of how businesses use small data:

1, the analysis of small data for business decisions to support the integration of your business industry overall data information, grasp the industry development profile. Analyze the enterprise's own data information, identify the advantages and disadvantages of the enterprise. To the industry as a whole and the company's own data to make a reasonable contrast, so that can give business decisions to provide reference data, this is in fact the use of large data!

2, the analysis of small data on marketing to promote the help to talk about marketing, we can not but mention the demand, after all, only the need for marketing will be meaningful! Small data analysis is the best way to find the demand, and the internet has left a huge amount of data on its rapid development today. Overall, or mainly in the Internet's 2 important portals: Search engines and social media, how to use this two portal to analyze the industry's small data, is the key to the analysis of industry needs! Through the analysis of small industry data to some extent in the capture of data, grabbed the data how to better use it? It is necessary to cooperate with the marketing system of enterprises, set up the Enterprise database marketing platform! This is the small data can bring the most real role of enterprises!!