What does China's top VC cast?

How hot is the Internet business? It has been hot to even the literary and art of the Chiang Ark, there are some words to say to you, "I feel that Beijing has gone mad, it seems that the net age of more than five years, less than 30, literacy 3,000 or so, English level 46, know KK, access to media internet and advertising company friends are entrepreneurial, riders, and angel investors drink coffee.

While a little pompous, the industry's busy scene has been recorded. IDG Capital Partner Li Feng in Silicon Valley colleges and universities, said last year should be China's investment bubble years, various records are repeatedly refreshed, millet as the limit, which has never happened before. "This is the best entrepreneurial age in China," said Shong, a partner in IDG capital, if this description, for another, is a happy one.

So what are the business improvements that entrepreneurs are trying to do in the best of startups? Or, capitalists, waving a lot of hot money VC agencies, are chasing what kind of start-up companies? To know, for startups, whether to get the institutional investment is huge difference, did not get the basic to the dead, become the majority of the sacrifice.

The following is China's top early investment organization IDG Capital, a bullish five entrepreneurial direction:

1. Digital consumption content and life style

IDG is responsible for the new entertainment media Zhao Zhiyuan mentioned that media people and food head did an experiment, in the micro-letter public number slot side of the past to ask everyone can pay. Then the results found that whenever said you pay you silly, to give you the attention of the cancellation, they said let "I" pay "I" resolutely do not pay, but still dead white look at you this account, the number is to pay, how to say, fast, the account number is.

More attention to copyright awareness, gradually become the mainstream consumer groups of the society, is IDG investment in digital consumption content of the biggest motivation. In the past, there will only be 24 hours of social network SOBRR and barrage website Bilibili is a typical case of IDG's life style, which represents a new way of life for young people in China and the United States.

2. After the explosion of the electric dealer, it was O2O

In fact, the consumption is nothing but two kinds, one is the product, the other is the service. and the development of products in the past 5-10 years, there have been several big electric business giants. In fact, these big power companies are dealing with the Internet of goods, but most of the daily consumption in the service. And the Internet that serves it is actually a O2O process.

Uber and Airbnb are typical O2O companies that have solved some of the basic service needs with ingenious business models. They first achieved the flat channel. For example, in the Airbnb, the landlord can direct passenger contact, remove the middle channel, using Uber, car owners directly contact passengers, remove the taxi company.

Such O2O services are now starting with simple services, taxis, renting and take-out. The next step will be in more complex services, such as law, health care and education.

3. Smart hardware is a pit? It's also an opportunity.

The lesson we've learned over the past two years is that smart hardware is a pit ... Because it is difficult to do: from product design to industrial design, structural design to mass production, sales, this chain is very long. Finally did it, and found the next day someone copied. IDG Wang revealed that China's VC not many people in the smart hardware to make money.

However, China's smart hardware is also the VC can not ignore the opportunity. Intelligent hardware Entrepreneurship in China, has a very large supply chain advantage. A lot of American hardware companies, they often do one thing, is often run to Shenzhen to hold a dictionary, to the contractors, to those processing plants, and they told them what I want to make the product look like.

And the benefit of the growth of intelligent hardware companies, often can establish barriers to usher in long-term development prospects. The feng of the drone to propose is a very obvious case. Finding and investing in such companies is also a temptation that VC cannot refuse.

4. Internet Finance

Why does Internet finance become a popular internet entrepreneur in China?

Compared with China, the U.S. debt rate is very high, the ratio of securitization is very high, about 80%, and China's securitisation is very low, less than 1%. At the same time, the U.S. financial services under the perfect service, the Chinese service has just begun, offline assets (such as real estate) to move online demand is strong, each vertical area of capacity is tens of billions. In addition, China has a high savings rate, low Internet, mobile internet can increase consumer savings interests, investment end of great interest, the United States offline financial infrastructure, Internet technology SaaS use of space is not big China.

So in the past some time, there has been a large number of internet financial start-ups, such as the staging of a large amount of financing services and interest stages. In the Gu Lingyun of IDG Investment and research, which is responsible for Internet financial investment, internet finance has broad market space in three directions this year, large data credit, asset securitization and virtual currency.

5.toB

Whether it is for developers, or for some already mature industry, to do efficiency-enhancing applications, whether it is the application of developer efficiency, or the application of the efficiency of the electrical quotient. In charge of mobile tools, mobile advertising, the field of basic technology, these are IDG optimistic about the entrepreneurial direction. Based on the basic technology, artificial intelligence based on some vertical applications, cloud recognition or image recognition, is also a hot direction.

And with data-driven applications, the difficulty here is how to get the data and how the final data is going to come out. These two things may take a few turns, the way you get the data and the source, and the way you end up with the data, and the source, may not be in a straight line in China.

(Responsible editor: Mengyishan)