What does Enterprise Micro-marketing do to be effective?

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Many companies need not only traditional internet marketing, but also the current popular micro-marketing interest. But interest to interest, blindly follow the micro-marketing, casually recruit a few people, put some money want in micro-marketing to bigger and stronger, even think that as long as the micro-letter two development, micro-site construction, you can start to do micro-marketing, the boss does not understand the micro-marketing, employees also have a smattering of blind operation, money spent, people tired, no effect, What's the point of micro marketing?

I have contacted a number of small and medium enterprises in charge, they seem to have a good understanding of the traditional Internet marketing, but also to say a 1.2. Contest, facing peers are beginning to find new channels to do marketing, the heart is also can't restrain want to try some. See Peers of the micro-letter on the public number has a beautiful micro-site, the corresponding functions are readily available, a micro-letter two times to develop a media marketing. The boss wants to bring a team the best micro-marketing, must know how to do micro-marketing, employees can follow the direction of the boss to do, the team can only talk, only marketing can do.

A good platform to sing in an opera, building a good team is key.

Who does a professional micro-marketing team need? The boss must have a number of hearts, at least the boss must know what kind of people they want to recruit, in doing micro-marketing preparations must be done well, staffing, capital budget and so must be considered, usually, a micro-marketing team should be wired to promote, data analysis, designers, Customer service after the sale of different positions, the lack of 1.2 positions, the team does not work, time-consuming and laborious. Build a complete team to create higher efficiency, the boss knows how to build a team to understand the staff's ideas, to guide the staff to do what, how to do.

Second, workers, marketing plan to see.

An effective marketing plan needs to carry on the analysis, the collection data, the expression marketing idea, the boss only participates in the micro-credit marketing plan audit, understood this plan the core, will know whether correctly, whether is wasting the human and the financial resources. Only in this way can you know the pros and cons of the operating process, and how to avoid those abuses. In this way to evaluate each micro-marketing strategy, can enable enterprises to better develop, so that micro-marketing better to go on.

Third, the assessment mechanism is critical, motivate employees to have power.

Enterprises want to manage the micro-marketing team, the assessment mechanism is essential, will be part of the enterprise profits to reward the team, the team of each position are complementary, indispensable, turnover to promote the position of Commission, to encourage unity and cooperation, common progress, enhance team cohesion, good assessment incentive mechanism, To make employees more motivated to play.

Persistent to do, regular inspection is very important.

The author in contact with many want to carry on the micro-marketing business owner, the first sentence asked: How to ensure the effect of micro-marketing?

The boss should first ask himself to understand the micro-marketing, in their own team to carry out the micro-marketing process is disconnected from the overall, is the promotion of the lack of strength or after-sale customer service did not follow up in time? or the marketing plan is not enough to force, the boss of every work to do timely inspection, convening the General Assembly to encourage staff to speak, in listening to staff comments and suggestions, Constantly summarize the improvement, adjust the operation strategy and direction. If the boss does not understand the micro-marketing, staff blind operation, reporting is also an armchair.

Micro-marketing is really the current more popular marketing, but does not mean that micro-marketing is a rough and simple marketing methods, many bosses can not see the effect of giving up, micro-marketing is also required long-term adherence.

Summary: Business leaders in micro-marketing before the first to understand, to know how to do, how to make the micro-marketing team to play the biggest role, the formation of a good team and good marketing strategy, as well as long-term adherence to the micro-marketing can create a big wave in the world.

This article by the Wuhan Longitudinal cable Science and Technology original (http://xinzhiqing.cn), welcome reprint, reprint please specify, thanks.