What does hyper-and MacBook Air users care about?

2014 version of MacBook Air recently on the Apple website low-key online, a new generation of MBA configuration than the previous generation gap is not big, but the price fell to a key joint-999 dollars (13 inch 128GB version). 6000-yuan range of price for many ultra-extreme is undoubtedly a needle heavyweight killer. From the 2011 ultra-Extreme concept, by the end of 2013, ultra-Extreme has developed three stages, but also become a large number of OEM manufacturers to replace the main force of the traditional notebook. While the vision is good, it is still harder to replace the MBA in the near future. According to a market research firm NPD, the 2013 MBA market share of the lightweight notebook was 56%, and the growth momentum was obvious. Compared with an MBA, the ultra-extreme one seems to have many advantages: Windows 8 system, multi-touch display, OEM service can even connect to the 3G network, but even so, compared to the MBA sales of ultra-high or not the upper hand, this is why? Tricky cost control compared with MacBook Pro, MBA in the overall thickness and workmanship, while the whole machine configuration has also done a lot of optimization. The 2014 MBA compared to last year's equipment in the configuration of a slight improvement, but the price is compared to last year's lower total of 100 dollars, where the cost control from? The answer is: Haswell processor chip reduction, and slow speed of the solid-state hard drive. From the Haswell concept of COMPUTEX 2011 to the 2014 MBA 1.4GHz dual-Core i5 processor, the Haswell processor has been able to further reduce the cost of performance while at the same time, even in the Macworld evaluation, the speed of the hard drive is slightly slower, MBA 2014 has not been greatly affected in the daily use experience. The 2014 MBA is a tricky way of driving down the cost of the MBA in the hard drive. Why does the ultra-extreme book give people the impression that they are not improving their performance and selling prices? In fact, the cost is too high mainly in these areas: high resolution touch screen: The MBA screen resolution of 1440 x 900 (13 inch version), and the same price of the ultra-polar screen is mostly selected high-resolution touch screen: Thinkpad S3 screen resolution of 1600 x 900; and Lenovo Yoga 2 and Sony Vaio Pro 11 are directly on the 1080P Full HD touch screen. High-resolution touch screen costs thousands of dollars, and in the Windows traditional interface, high split screen will bring font imprinted, window narrowing and so on. Windows 8:oem vendors also need to pay a corresponding authorization fee to purchase a Windows 8 system. Windows 8 is priced at $888 in the Microsoft Store, while the licensing fee for OEMs carrying Windows 8 varies from $360-480. Graphics card: The MBA is equipped with Intel Core graphics, and users who handle video editing, running large games, and so on have high requirements for graphics cardsPrefer MacBook Pro to MBA. And at the same price of the super most have a stand-alone graphics, such as ASUS UX42 configured 1GB NVGT 645m;thinkpad S3 configured 1GBAMD Radeon HD 8670M in the hidden configuration to increase the cost, so 7000 price of ultra-and traditional notebook compared with the advantages of obvious, Compared with the MBA does not occupy a large advantage-on the contrary, the user faced with different configurations, the shape of the super is often confused, and biased conservative and stable MBA. What do users care about? Perhaps most of the purchase of ultra-high-order users, does not care about the hands of the computer to support the finger touch or ten fingers touch, and will not obsess about whether to support 3G Internet. They are more concerned about, often in these areas: thickness: From the moment of taking out the envelope, thin as a razor is synonymous with the MBA. Even so far there have been few ultra-extreme breakthroughs in the depth of the MBA. 2014 MBA The thinnest place 3mm, the thickest place also only has 17mm. And the same price of the ultra-extreme? Only yoga 2 is close to the MBA thickness, while UX42, Thinkpad S3, VAIO Pro 11 thickness are over 20mm. Weight: The MBA weighs 1.35kg, only slightly heavier than a A4 paper textbook, and except for Sony VAIO Pro 11, the ultra-strong MBA is only the same as the Acer Hummingbird S3, Yoga 11S and so on. Endurance: The MBA2014 lasts up to 12 hours, while the extreme duration of the same price is uneven and unstable, roughly 5-8 hours. Appearance: aluminum alloy Unibody fuselage has been one of the main selling points of the MBA, and the same price ultra-extreme design can compete with the MBA is rare. System: For some users, MBAs are the quickest way to experience Mac OS, and Windows 8, which is a transformational development, is not yet a reason to attract them. 7000 price of extreme, may wish to re-examine their positioning. MBA is both a strong competitor and a reasonable guide partner. The Windows platform does not currently have the ability to fully compete with the MBA equipment, and for the vast number of OEMs, the design plus the search for the user mentality, extremely the era may also be in their Windows camp the best time to stand out.