What does Internet marketing do to attract consumers

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Internet has come to this day, has gradually moved from preschool age to pre-school, although the future of the road is still long, but also showed that it began to mature side. Now the internet has not only published news to see Entertainment news, it has begun to become a 9374.html "> The world economy to create the value of the carrier, network marketing has gradually begun to be many advertisers agree, and demonstrated its wonderful side."


the internet has just entered a "media" role, network advertising became the first generation of network marketing representatives, put a picture in a place, because of curiosity, netizens will naturally go to click, and then realize the purpose of publicity, but also to achieve the goal of introducing advertisers into the Internet mission. However, after entering the WEB2.0 era, the internet has undergone some changes, "interaction, sharing" has become the entire network circle hanging in the mouth of the fashionable noun, but also become a network marketing people to cheat advertisers the sharp weapon. All seduce advertisers to put online advertising, is the so-called interaction and sharing, all network marketing is necessarily "solicitation +minisite+ selection." So the so-called network marketing model was determined down, but also become lazy network marketing planning People's safe haven.

But the noise and effect of Internet media environment has become an indisputable fact, the internet never look at the image of advertising advertisers are also struggling: "Always heard that the network marketing effect how good, we can not do it?" ”。 But their own use of the network experience also let them very confused, do not know how to do network marketing. But if you think in a different way, you may find the answer.

The internet is not just a media, it expands our living space, just like the extension of our life. We can take a walk inside, can play mahjong inside, can pick up girls, can shopping to buy clothes ~ ~ It almost achieved all of our lives need to achieve the needs of life, and these levels of satisfaction is still constantly perfect. So it's not just a media. Sina Sohu, such as the portal network Zhang more like an ancient rulers, everyone every morning to go to the official doorway to see the notice ~. Individual shrewd Lord in the official door affixed a small advertisement "Liu Jia Tofu, xi Shi in charge, taste alcohol tender", sales that good ah, so everyone in the yamen doorway stickers, then formed a "psoriasis", so his "media effect" is not good. You can not blame the yamen, because he is not a media. So if you look at the Internet that way, you will understand that the Internet can be used as a media place or a lot of people like to eat tofu not only the door to see the signs, but also like to study how the bean curd is done, but also to the farmland to see how good soybeans are ~ affect their way a lot of Be good at discovering and using unlimited network resources.

(The audience began to shout: The above is actually said that the media, haha, a little pull away, Hong Chenghao or back to say Network marketing bar.) ）

Because the network is a very free space, you have no way to force consumers to accept you or participate in your marketing activities, so you must have a good reason to attract them, network marketing can produce results. Note！ is the "reason", not the use of what kind of media! At present, the network marketing, mainly is "interactive marketing" "Search engine Marketing" "E-commerce" "Word-of-mouth marketing." That's about it today.

Interactive Marketing: Its biggest interest point is to be able to bring participants happiness or other practical benefits. This is the core of interactive marketing, because there is happiness to allow consumers to participate in order to enable them to actively spread, in order to achieve enhanced brand stickiness and consumer loyalty goals. It needs a very creative activity planning, need a lot of brain cells to support, so it is in fact the most difficult network marketing, the implementation of the company's creative ability to demand a higher form of online marketing. Hong Chenghao that the current China to do interactive marketing companies, than strong or traditional creative 4A, there are some professional to do interactive creative companies, such as knowledge of the world, Anrisoth what. Local network advertising companies in this area of ability is still relatively passable, brain speech is always the so-called interactive marketing into "wishful marketing", to help advertisers spread out on the internet, but because the activity itself has nothing new and no interest points, the audience participation is very low, There is no way to find a gunman to foil popularity, so that everyone is very unhappy. In the long run, the proportion of this form of marketing will be more and more small, more suitable for interactive marketing of the Fast brand will try a lot of emerging network marketing forms, many impostors interactive marketing will gradually withdraw from the stage of history.

E-commerce: Its significance is to save the cost of consumers, to bring tangible benefits to consumers, it must have the reason for existence, and should be the mainstream of network marketing in the future, will be a large number of things can be sold to the internet to sell, perhaps in the near future will become a fact. Future network media applications will become more and more practical, the evaluation of the network media will be more and sales or consumer information to obtain the evaluation criteria. As a result, more long tail media will get their own living space, the value of the discovery process will be the network marketing cake more and more to do the bigger. If the Internet as a space for life, the portal is Wal-Mart Carrefour, a large number of small alliances is 7-11 or Beijing passenger long what, we can sell things, also should give us the right name ~

Search engine Marketing (SEM): As long as there is the Internet will have its existence, because the network information is too complex, the consumption of information to get the cost is too high, and search engines is their ideal choice. His point of interest is that it saves the cost of getting information from consumers. The current SEM or stay in the purchase point keyword rankings, SEO, or do cheating and other methods, by raising rankings to let consumers understand themselves. Because his effect is visible and palpable, it is easy to be recognized by advertisers. (Here more say: if not passive to let consumers accept words, the network of new media Research and development of the best to find a necessary reason for their own, netizens will not consciously to the initiative to trigger the text ads. Content orientation is more effective than content related, so many network media companies in the development of media when not wishful thinking AH ~ ~) but search engine marketing is not only these, the future of the search engine is this network marketing portal, it is the integration of consumer information access, Internet Word-of-mouth effect display, Finally realize the sale of a network marketing engine. It will form an independent network marketing line with interactive marketing. The future is limitless.

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