What does it mean to brush the list?

For the brush list of this matter, we all know is not good to avoid, but still have a lot of people in desperately brush list, in addition to interest-driven what. But have you ever thought that when your pursuit of the product is only money, there is no meaning for you, but for you to come, mobile internet era, it is over.

How to stand out in the fierce competition? This is a serious problem. Free app apps generally take advantage of built-in ads or premium props, but generally only those top apps apps can generate more downloads, and downloads are a prerequisite for profit. Therefore, the commonly used app promotion methods include App Store ads, application-built ads, Third-party software push and so on, compared to the way expensive and slow. So the brush list has become a lot of money company's first choice, if subdivided, in fact, brush list and the demand between the list is also different.

Some belong to the small application, and no large company support, only the brush list to obtain a large number of users. No user everything is empty talk, deceased brush list, hope to get users can be bigger, this is the most common phenomenon of the brush list.

Drive Natural Downloads

Some applications belong to the built-in charging application, to the majority of game classes, the more brush list, the longer on the list, can bring more natural downloads, will also get more real users, of course, the more users, the possibility of paying more, for such products, download is not the main means of its profitability, The main income from the built-in props and other charges.

Investment demand

Some products to the list as a major part of its operations, fixed a monthly investment in a small amount of money, so that its products in the long-term ranking of the top 100 or the top 50. There are usually investors behind these products, the spending is hard for individual developers and small teams, but for those with a round to find B, that's a little bit of pediatrics, with a good number of valuations that can be higher and sell at a good price in the B round. So some products to the B round of financing, the performance on the App store is unusually active, taking investment is the main demand for its brush list.

The basis of judging the brush list

Apple doesn't give a clear definition of whether an application is on the list, but there are a few areas for reference.

Rapid rise in a short period

The so-called rapid rise in the short term, it is easy to understand from the literal meaning, as long as an application without warning in a short period of time from hundreds of to jump into the top 50 or the first 25, and did not take any big advertising promotion or popular activities to promote the download, it is undoubtedly in the brush list, this point, from the old Sun's microblog is easy to see , this article is not the name of which, smart readers will judge.

The screenshot comes from the brush list.

remain at the top of the list for a long time but no comment

Some of the application brush list is very secretive, will not be rushed to the top several, also will not enter the top ten or the top five, but always at the top of the list or the first five stay for a while, and then be washed down, but always stable in the top 50, no matter how fierce the application later or how hot, he always stay standing. Some people may say that the continuation of the promotion of others to do well, the continuous download of users caused. Note, however, that such applications are rarely evaluated, or rated and graded, and are clearly inconsistent with their long-term occupation of the list. It is true that its continuous promotion done well, but the money is not paid to the channel business, but directly to the brush list company.

Matrix Brush List

There are some of the matrix brush list, said it is the matrix brush list may be biased, because the length of its product line is difficult to understand, the more important problem is that its product madness has long been more than half the top 50 of the free total, that is to say, the top 50 of the free list of products are his home, The phenomenon remained for a long time, with the author consciously paying attention to him for at least two months with a product that occupied half of the 50 free. But it is strange that few people or friends around us use this kind of product, and even rarely see it. This is not to say which company, the company without moral integrity is reluctant to mention.

The cost of the brush list

All say brush list, then the cost of the brush list is probably how much? Please see the author and the company's chat record. Brush List Company's general quote application to enter the top 25 day needs about 11000, if time and cycle length can reduce to 9000.

If the entire brush list and maintenance cycle lasts more than one months, the cost can be reduced to 90,001 days.

From the individual user's acquisition cost, the recommended class or ad League of the single cost of more than two yuan, and through the brush list only need 3 to 5 cents, cheaper than the traditional way a lot, I think this is the application of the developer to choose the list of the main reasons.

Maintenance after the brush list

The list is just a process, some of the advanced brush list companies can even promise a few hours to achieve the ranking you want, but if you want to keep the product in that ranking, you need some of the list of maintenance, if the product to do well, at this stage, the cost will be relatively less. The chief executive of a permanent list of music applications in China has admitted in public that its products have spent a lot of money on the maintenance of the list, but he thinks it's not a brush list, at best, just maintenance.

However, in the author's view, this is purely self-deception, spending money to maintain, this is not a brush list, what is it?

The harm of the brush list

What is the danger of the brush list? I think that every serious really do product people have a pile of bitterness to pour, hard to do out of the product has not had time to directly face the user on the list of products rushed to pieces, the moment can not find the shadow, the brush list of the specific harm will be reflected in what aspects?

Destruction of ecosystems

Apple has launched only two key products on the IOS mobile platform, the IPhone and the IPad, the entire economy is surrounded by design (centric), the ecosystem is based on the App Store, and the Apple App Store ecosystem has helped many small and amateur developers around the world to profit. Its global software sales model, reducing the cost of software channel distribution, and through the App Store also accelerated the speed of software updates, accelerated the APP developers in the circle of competition and innovation, as long as the creative and intelligent, you can get the benefits on this platform. Early in the country, there are many examples of success on the app Store and rely on selling software on the App Store to gain benefits.

And when it landed in China, in the brush list rampant, the entire ecosystem has been destroyed, the brush list of black card can not be translated into real income, more serious is that the brush list affects the Chinese market, Apple's attitude is not more said, it is sad.

Stifle innovation

Because of the existence of the brush list, brush list is often to get investment or very rich in itself, the brush list behavior let those real good products submerged in the app store, long-term occupy the top of the list is some of the quality of products, such as what the call blacklist and so on, such applications scam small white users, Because Apple's privacy mechanism does not have the space to live with such apps, it has long been the top spot. And the real innovation and design of the application can not be found. This is a disaster for the entire development environment and product innovation.

I once knew a developer, made a good product, design and experience are not good enough, but because it is free products, not a large number of users, in order to support themselves, had to go to a large domestic company to do the code farmers, the final product gave up the update, originally a very ideas and creative products disappear.

The brush list is a downright disaster for small businesses and individual developers.

Impact on the overall development environment in China

Before the application of an entertainment class, there are many similar products, even experience is no less than this application, but the user is always not much, the application of a launch, immediately occupy the top, and in a long period of time to become a hot spot, we all say that products do well, seize the demand experience good and so on, but know the truth after the tears fall , if not in the launch of the time the brush, estimated ... Alas, do not say, are all tears. Although it can not be denied that the application later on the product shape and function of the improvement, entertainment and ease of use has also been promoted, but it is undeniable that through the brush list This behavior let it squeezed out the original existence of competitors, this point, it is estimated that the king of the Roar is very experienced.

An optimistic phenomenon is that, and the new Apple released iOS6 the free new release options are removed, the new product does not show the opportunity, will make the brush list more serious.

Of course, Apple is not completely indifferent, Apple's current measures to brush the list, such as the replacement of the App Store sorting algorithm, lock list, private investigation, the questioning software to the next processing, the growth of software developers have bad credit software review time, and other ways, but no good to suppress the performance of the brush list, The so-called villains outsmart, this is probably the case.

In fact, the consequences of the brush list, we all know, but still someone desperately in the brush, in addition to the interests of the drive or interest-driven, when you are the pursuit of products only the money, for you, mobile internet era, it is over. Conduct。