January 4, Ping An group chairman Ma published a "Ready to send, a new platform," the internal speech, the past year to do a comprehensive summary, but also put forward "four market, two cloud, a door" of the latest internet finance concept, received wide attention. All along, the "head" of the New Year's Day speech is considered to be a glimpse of the company's future strategic concept of a way, is the company announced the next year the landmark speech of the strategy. So what did Ma's speech bring to the outside world?
Ask the past: 2014 years Ping An Internet financial development?
In his speech, MA the 2014 as "peace has been the most acutely and most profound of the Year of Self innovation". He also mentioned that 2014 years of peace not only the main business achievements, but also in the Internet financial strategy and Platform for the development of a solid step. Around the "medical, food, housing, line, play" and other needs, we look at Ping an Internet finance 2014 years have done what, how to do.
As the leader of Ping an internet finance, Lu Jin has now become the global peer-to-peer industry, China's first, is the first outstanding Peer-to-peer platform in the only comprehensive assessment of the highest level of "AAA" company. 2014 years ago the three-quarter registered retail user number has exceeded 3 million, institutional customers more than 1,000, financial assets transactions on a year-on-year growth of nearly 5 times times, Peer-to-peer trading on the scale of the year-on-year rise nearly 5 times times.
Wanritong is the first company to put forward the concept of general integration, and led the establishment of the first National Integration Alliance, look forward to using points to pry consumption. By the end of 2014, the number of registered users of Wanli more than 70 million, online and offline Alliance Enterprises more than 500,000, points trading scale of nearly 5 billion, has become China's first open integration platform.
Safe and sound rooms and safe cars focus on the real estate and second-hand market transactions, is the safe formation of the Internet O2O Ecological platform of the important puzzle. In the past year, Ping an good house launched a series of Internet real estate financial products, widely received by the market attention and praise. At present, the safe and good room cable on the registered users more than 500,000, under the line has opened the north and so on 8 city branches and 1 service centers; The rapid expansion of safe and good vehicles has become the largest second-hand car trading platform.
As a multi-functional fast payment software, one wallet has been launched in late December 3.0 version. After the upgrade of the function of one wallet is equivalent to "Alipay + insurance + micro-letter", which charge, electricity and gas, transfer, buy lottery tickets and other functions similar to Alipay, better help customers to wealth management, health management and life management.
In Mobile medicine, China Ping An has passed the "Health Butler" app, which is the concept of famous doctors and family doctors, to achieve the online and offline health management, providing one-stop health insurance and health management services.
The second question now: "Four markets, two clouds, a door" what is it?
Relative to the achievements of the past year, MA's speech is the most interesting of its "four market, two cloud, one door" of the future Internet strategic vision. Familiar with the peace of the people are not difficult to find, although this formulation is novel, the essence of the connotation of the two years since the peace in the Internet financial Field continued to force the results of the summary.
"Four market" refers to the asset trading market, the integration of consumer markets, auto trading market and real estate trading market, these are safe and sound since the entry of the internet finance has been a steady move. In Ma's words, "Lu Jin as the main body of the asset trading market, set up nine business platform, the number of users, trading volume has been greatly improved; Wanritong is committed to building China's largest integration market, the strategy becomes clearer, the business structure is becoming more and more perfect. The scale of safe and good car expands rapidly, and has become the largest Peace and good room formally entered the property market, launched a series of Internet real estate financial products. ”
"Two Cloud" is the "one account Pass" as the core of the asset cloud and electronic health files, health Butler Mobile platform as the core of the health cloud, "cloud" concept of the proposed, embodies the MA in the large data application of the idea, is its Internet financial strategic layout in-depth. Using the cloud, customers can achieve a more convenient, faster and more efficient life experience, truly embodies the safe management of life, wealth management, management of health professional philosophy.
"A door" is not the real life of the door, it is the internet world "arbitrary door." According to Ma, "any Door" is the user leads to "quality of life?" Financial supermarket "overpass, let Ping ' an" medical, food, live, row, play "33 kinds of life applications seamless convergence, users can according to their needs, through the choice of any door, in the rich financial, living environment to enjoy one-stop service, So that the experience of life is simpler.
Three questions in the future: 2015 years of peace what do you want to do?
From Ma's New Year's Day speech, peace after two years of ready and foreshadowing, its Internet transformation officially sounded the assembly number. "Four market, two cloud, one door" strategic concept of the proposed, for the peace in the Internet financial field in-depth development pointed out the direction.
In his speech, MA 2015 as the key to the future implementation of Ping An overall strategy, he believes that the crisis of 2015 years from the market, technology, customers and the rapid changes in the industry, and the biggest challenge of peace from internal coordination.
The 2015 New Year's Day speech reflects Ma's strong sense of crisis and reflects his more sober thinking about the future.
It is reported that Ma for "any door" positioning is to find a most convenient mode, through the internal app between the function, so that users through the "any door" grafted to the app, to achieve a one-stop financial life services. And this premise is to build up a lot of around the "medical, food, housing, travel, play" and other basic living needs of the Internet financial innovation products, improve asset trading, integration consumption, car trading, real estate transactions, payment areas, mobile medical field and other aspects of product coverage, to create a complete Internet O2O ecological platform. It is conceivable that this will be the focus of 2015 years of continuous exerting force.
From Ma's speech, we can vaguely see the story of the Peace: Lu Jin (Asset trading market) on the basis of continuing to consolidate platform advantage on the way to independent listing on the road, Wanritong (points trading market) may be a sudden rise, as much as the value of Lu Jin Internet products The model of good house and car (housing and auto market) will be basically shaped. Asset Cloud and Health cloud use large data in depth mining, analysis and application, to launch a series of more close to the user's real life needs of the Internet innovation products. and a magical door may be the peace of the various markets through, to achieve the internet world "arbitrary door."