What does Snapchat claim for a system trademark?

According to foreign media reports, TechCrunch has recently discovered two payment system trademark applications from Snapchat, which means that the BCI service may launch its own mobile payment services in the future or provide this functionality in existing applications .

Snapchat declined to comment.

The first trademark application is about "computer applications that handle electronic payments that can be downloaded from the global computer network," and the other is about "electronic funds transfers: providing electronic funds transfers, automated exchanges (ACHs), credit cards, debit cards Electronic processing of electronic checks, electronic payments and mobile payments. "

If the application is approved, other companies may not use the Snapchat trademark to name the payment service they describe. However, a trademark application does not necessarily mean that Snapchat is implementing some kind of payment strategy. They may be just preparations, and Snapchat may not be able to decide how to monetize their applications.

Currently, many people speculate that the company will be advertising in its communications services, or try to create some kind of in-app purchase features, so that people can buy virtual goods or additional services in Snapchat.

Snapchat co-founder and CEO Evan Spiegel said in an interview with TechCrunch last year that "in-app purchases come first, and we think we can make cool things people are willing to buy. Snapchat is now part of people's everyday lives, which means they're willing to pay for a more unique experience. "

So far, Snapchat has not seen this action yet. The industry believes that the ads seem to be the two of the more easy to implement in the commercial mode, but if the daily information list suddenly emerged 10 seconds long video ads, it is estimated there will be many users can not accept.

Mobile payments may be a more natural way for Snapchat to benefit from the social connections of users - commission from transactions between users or transactions using Snapchat purchases. Analysis said that people may not want to see annoying ads in their list of messages, but will not mind giving Snapchat push their product promotions are interested in reminding.

Translator: Le Bang

Baidu News and NetEase science and technology manuscripts, please indicate the source.