What does the "4C" of social media marketing mean?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Our traditional marketing words pay attention to is 4P, namely: products, prices, promotional channels, as well as promotional. and social media marketing, it has become 4 C, these 4 C is our years or the next few years, on the Internet to do network marketing must consider, then what are they respectively?

1, Content

Content in our previous advertising, not so important. In previous years of marketing, most people spend money on the channel, such as: CCTV CCTV, it is a distribution channel, but for the dissemination of content did not receive attention. But when the social marketing appears, the core of the key words is "content", the content represents what? What do you say on Weibo, Baidu knows, Baidu Library, on Sina blog You write what thing, in Tianya forum, 55BBS What content you say, how to combine with your business? That's what we're talking about. The most important word of social marketing is content because you have the marketing of the user to spread and talk about things, it is a content.

2. Social networking and community

What do you mean? When we do marketing, the previous ads are one-on-one to advertise, but the next hope is a group of people to catch him. Marketing inside, our target customers are many people, but you can cut him into several categories of people. For example, you are in a prefecture-level city, to promote what luxury, then in this town, the rich people he is so several categories of people, there may be enterprises and institutions, there may be customs, or the Government of the people, there may be small and medium-sized enterprises. So when you do marketing, a group of people to do, when we do mobile application promotion, is also the case, then your target customers, if it is one-to-one to the marketing, its effect is very bad, we have to consider is to find this group of people, a group of people to do. For example, China has a good e-commerce do, but also very low-key blood forum, it has gathered a lot of military enthusiasts after a few years after its natural to do the retail, this is what we talk about from the beginning, our marketing considerations are Community marketing. Social media its most important is a team, that is, a group. On Weibo it presents the same, a master, a master. So social marketing is about tribes and communities.

3. Scene

What's the scene? When we are tweeting, the key is to think about how our fans are in their current state. For example, around 8:30 A.M., you send the microblog, you should say what, you should focus on the 8:30 A.M. your target fans, now their life status is how, if in the two or three-line city, this group of people have been to the office. But when they go northward for the 8:30, they are on the subway and are on their way to work. The concept of the scene is my target client, the scene where they live, and where they can approach her buying behavior.

4, relations

What is the relationship? In the social media micro-blog is about the feelings, so often said a word is first talk about the relationship between sales, first talk about friendship and then talk about trading. But a lot of small and medium-sized enterprises, what do they think of Weibo? Publishing platform, advertising platform. Taobao's small two will how to do? On micro-blog to talk about a certain product promotion, this is what? Simple advertising behavior. In micro-blogging and social media This set is not open. Weibo, everyone and Youku, have presented is our first talk of feelings, you have to pass the content of your micro-blog story to deal with the people, after the stable back to do sales. Don't sell things to others, fans are disgusted.

Overall, 4 C of the social media described above, if you do a good job, will be step-by-step!

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