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Can you see this is an advertisement? Don't laugh, this is really advertising, this is the Mediaspike company's work, virtual reality advertising is long. Mediaspike Company has been doing the game of the implanted ads, the product into the game world. Now they're playing
Can you see this is an advertisement?
Don't laugh, this is really advertising, this is the Mediaspike company's work, virtual reality advertising is long.
Mediaspike Company has been doing the game of the implanted ads, the product into the game world. Now they're going to do the embedded ads in virtual reality content.
Mediaspike uses Oculus Rift to demonstrate their virtual reality ads. The first two pictures in this article are the serious ads: in a three-dimensional city, there is a huge screen of video advertising on the outside of a building;
VentureBeat's editors used Oculus Rift to watch the ad, saying it was interesting not to be annoying like a banner ad on a computer or mobile phone.
In VR content, users see not a frame of a frame of the picture, but the entire scene, it is possible to implant ads, neither the initiative to interrupt the user, but also to achieve a 360-degree panorama. The willingness of advertisers to pay is only a matter of time. Domestic storms are making similar attempts.
To facilitate access to ads for developers, Mediaspike has recently released a Unity-compatible development toolkit to support virtual reality and augmented reality.
At present, Mediaspike has 10 employees, at the end of last year, received 5.2 million U.S. dollars in a round of financing, investors include startups, Google Venture, raptor Capita and so on.
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