What does the big data age mean for ordinary people?

What does big data mean to our average human being? In the last year or two, the "Big Data Age" and "internet thinking" have been very popular in micro-blogging and micro-letters, with the momentum of "sharing and not talking big data and reading and doing nothing". For corporate PR, advertising industry, large data and internet thinking is indeed a new concept, for ordinary people, the big data age what does it mean? Notes from the side of the case to start with the reverse thinking to analyze the big data to us what kind of change and significance.

First, advertisers use the value of media resources to formulate advertising strategy, ordinary people can use advertising to judge the value of media resources. Most of us have such a situation, So-and-so TV has a new hot TV column, friends recommended a not very clear professional magazine, how do we judge this column or the professional degree of the magazine? Many friends told the planners Gao Chengyuan, they are through Baidu, through the encyclopedia, Relevant publicity to understand the column or magazine professional, the crowd.

Is there anything wrong? After all, a lot of basic information can be through Baidu, official website to understand, but you have not found this situation, for example, Chongqing's three newspapers, "Chongqing Morning Post", "Chongqing Evening News", "Chongqing Times", "Chongqing business Newspaper", each of them to promote themselves is the best newspaper in Chongqing, whether the distribution or advertising revenue is the first, this case , how should we judge?

As a perennial brand service for the domestic brands of 4A advertising company planners, Gao Chengyuan has a point of view: the media themselves may be exaggerated, but the media advertising is real gold and silver. Companies choose to put ads in a TV program, must be a serious understanding of the audience's academic qualifications, age, income, hobbies, ratings, based on, so, you through a TV program implanted advertising level, you can judge the level of the program, and so on.

The author likes Yang Lan interview record very much, its name unit is basically Audi, China Merchants Bank, brilliance automobile and so on, the Chinese good voice of the name of the Gado is a fancy of the program in the youth group, the impact of incense fluttering, step by step high, Han beam name is not sincere, that the program of the audience is young, female-biased, etc.

Second, enterprises through large data analysis to understand consumer behavior related products and services recommended, ordinary people can push and recommend information to determine their own behavior. Modern life, social activities more and more, know more and more friends, but for their own understanding but more and more feel not enough, a lot of people reflect, often inexplicable depressed and distressed, do not know their recent study and work ideas right, then, large data era of reverse thinking may give you some inspiration.

When it comes to reverse thinking, let's think about normal thinking first. Each person through the network (PC or mobile end) on the use of data and traces are generated, behind the reflection of a person's income, class, consumption concept, interest, education and other aspects of the comprehensive evaluation. By collecting this data, the enterprise carries out a series of analyses and matches, which ultimately pushes you to "the goods or services they feel you should need".

So you can converse about your own concerns by pushing your business. If you get a lot of random information, or a variety of games, boring and vulgar recommendations, this shows that your recent focus on these areas, if you often receive a number of professional books, meeting invitations, Information such as knowledge recommendation, which reflects another kind of information.

We do not necessarily everyone is a business owner, are brand agents, not necessarily use these looks high-end atmosphere of the theory to engage in operation and promotion, but each of us must be consumers, we can through the reverse use of large data and internet thinking to better understand, judge, auxiliary analysis of things. After all, the value of the theory is not in the temple of the high glittering, but in the river's far away from the benefit.