What does the Business-to-consumer website do to improve the conversion rate

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Friends who do the shopping mall should have this feeling, always feel that the conversion rate of their own web site is not as fast as the driving on Taobao, but the money spent a lot of time, whenever the conversion rate problems when the retreat, always from their own home products to find problems, such as to see whether the product quality is not good enough, Is the price low enough? Is that really so?

In general, few people completely found that their website structure is not a problem, the customer site is not enough to improve the line. If imperfect, what elements should a complete customer architecture contain?

Summed up there are four points: accurate description of goods → beautiful display products → try to persuade customers → customers to produce purchase

Describe the value of goods accurately

There are many people think that Taobao is now a dazzling commodity, many people turn to my shop is already around, to your shop will not read the description, so most of our goods are collected, anyway, online, why do I have to struggle it, but we use reverse thinking, anyway, on the internet, there are cheaper, Why should I buy your house? The world's goods do not have any special good and bad, mainly lies in your own products are not very important, in the market can always find cheaper than you, so you work on the description is responsible for their products, preferably to write some practical use of experience, Or the customer after the use of the evaluation set, which may not be other people's home, but for you is a special point, improve conversion rate must start from here.

Second, beautiful display products

If you use Shopex these programs, there will be a lot of charging plug-ins, a variety of conversion bits, or a carousel plug-in, or even some proprietary style, most of the webmaster are not art origin, do not understand the value of these things, I think that anyway I can describe the product clearly, the problem is not in your thoughts, Is that your competitors are prettier than you are, and then there will be differences, customers to your site, although the price is cheaper than other people's home, but the picture is also relatively small, and lack of detail to show, so that the customer's first impression is not really cheap, but will doubt whether you are fake, this is a big blow to your site , people bark tree to skin, the website also should wear new clothes, even if the emperor's clothes, also marked is an attitude.

Iii. try to convince the customer

I don't know how many webmasters have learned to sell or have done sales work, marketing work can not be every customer cool quick to pay, but also not everyone is cents will strive to reduce prices, mainly to see you sell goods or your marketing strategy is effective, often customers buy many things online is not necessary, Because online shopping has a compulsive psychology, people with this mentality often see some very cheap things on the internet want to buy, but actually do not need, for this kind of customer our website must seize, they will be very major customers, in the process of persuasion as far as possible to stand on the other side of the point of view, For example, the sale of women to ask buyers the weather, local customs, whether to participate in banquets? The party? Even the killer constellation is very important, girls tend to trust these constellation Almanac gossip and the like, the color ratio of the product to add some mysterious constellation color will sell very good.

Iv. Customer Generation Purchase

Customers have bought what else to say? I'm going to take care of the next customer. No, this is just the beginning, maybe your big single is still in the back, when the customer purchase, his follow-up value is far more than when you first contact him, do you do effective customer maintenance? Do you remember the other needs of customers, for the goods sold have done two visits? It's all about a lot of return calls, I used to have a friend is selling red wine, red wine This thing is fast consumer goods, two visits very important, in order to do maintenance he specializes in professional after-sale customer service, to each customer tracking service, or even to purchase a full number of dollars in the other party before birthday to send small gifts, This kind of place for most small and medium sellers are generally unwilling to bear, but my friend persisted, now a year has about more than 20 million of sales, of which 75% from the network shop customers all over the country, his customers purchase the amount of the top 10 customers, only two people are local customers.

Said so much, are all hope that we can make their own website to do better, Mo Hua Dance recently in doing Taobao maternity clothes, Taobao women's hard to do, hope in small industry can make a piece of the sky, welcome to visit the station: http://www.987yy.com/a lot of support.