What eaten your execution?

Editor's note: "The more responsibilities, the weaker the executive ability." The author of this book may well have thought through writing to fine-tune his thoughts for mobile creation and reading of the application of "Tang Zhi" Marketing Department.

Executive power is also a controversial term, a few ways each has its own word, said that poor execution is the ability of the executive, but also said that poor execution is the manager's goal is not clear.

The reason why I started this topic was because of my dreadful question about the diminishing executive power of my integrity. According to what used to be a strong executive, why did he become impetuous after working for five or six years? To this end over and over again, analyze the reasons, seek solutions.

In fact, the process of resolving the problem of "weakening executive power" is also a test of one's own executive ability.

When you accomplish a single goal with a single path, your execution gets the hang of it

Recalling several of his super-execution period, just after graduation, a company turned a few posts, do editing when entering, the task is very clear - write manuscripts. Three articles a day, written to the competent trial finished, some will be beaten back to change.

Then turn to the market, the goal is very simple - sign the contract. Against the scorching sun swept the streets, a business typhoon, description of resources, get a discount, leaving a contract, get. At that time there is no group buy, no LBS, no O2O, businesses quite get it. It is not hard to sweep down a street in the afternoon and work half-baked while playing.

And then the implementation of landing activities, large-scale golf tournament, celebrities and charities, rich and sponsors, busy one month to coordinate all aspects of the matter, even the host party to eat anything toss place. Completely touched the stones across the river, the purpose is also very clear, the activities do not flawed finish.

Operators in the whole network to do online activities, higher-level arrangements for the project, budget, approximate way. Out of the program coordination partners to do the web design page to do technology development and then to the activities of the summary, so repeated loop for a year, from the very beginning to work overtime until midnight, to leaving before leaving enough to say basic and overtime to say goodbye. The goal is: Activities on and off the assembly line on time, strive for more internal and external publicity resources, the data look good the best, does not look good also does not matter.

Get through these tasks, get a mess of skills. Wen can mention pen copywriting, Wu can lead by car, forced no way to open the PS to be a simple design, the guest host to be a ceremonial Miss Shen Ma with the essential oil like missing which on the fill bit to go . Although there are occasional creative ideas and skills that people deal with, most of the time, they are unwilling to follow the set of procedures prescribed by others or others or go through the process of exploring and writing programs, coordinating the internal and external areas, solving problems on their own, or finding the right ones People seek help.

Those three years of trivial or repetitive implementation work can be regarded as a strong executive. Attributed to the following reasons:

1, a single goal: to complete an event, on-line a page, sign a contract, write an article.

2, the implementation of a clear path: the company's own processes, follow the internal rules to address external emergencies, follow the trajectory, intentions point no problem.

3, work with the brain: communication skills and skills to find ways to solve the problem, is to see if a person has the ability to self-growth key. Knock does not necessarily have effect, sometimes encounter a wall for a better way. Finding the right person on the two sentences is more useful than breaking the head.

4, the leadership of the clear instructions: answer only the line or not, where not, how should be changed. Right or wrong, where wrong, why not right. Never appeared: I also know where is not good, but that is not good enough. Such rhetoric.

The more responsibilities, the less enforceable

Then later have the opportunity to enter the entrepreneurial team, one person carrying a number of functions removed shuttle. And the media do PR story, and the channel to do with the relationship between resources, and colleagues to deal with dealing with the deal, but also with the operation of social media, investor relations, customer service operations and other chores, according to standard logic, each single out Are a department.

It is said that shouldering so many functions should be very busy. The actual situation is that the mind is very busy and the hands are very idle. Too complicated to no way to stop and write a copywriting, make a plan. The lower right corner of the screen QQ continuous non-stop to meet the new variety of dialogue, three minutes to see if there is no interaction in the microblogging, was about to be exchanged around the exchange of business cards Salon exchange dinner.

Such a year, the execution of the eaten even the residue is not left. Yes, I feel very incompetent for a long time. Seemingly done a lot, in fact, not in any one area to get through. There is no strong media relations, the channels of the policy also do not understand, colleagues up to a wide range of personal names, social media operations also three days of fishing two days of drying net did not persevere.

This has a lot to do with character, and is itself a person who likes to chase freshness. It's hard to concentrate, and not aware that going deep into a field is important to your career plan. There are various external factors, etc. These are excuses, not listed, when you want to solve a problem, there is no excuse to stop it.

Of course, being aware of the problem and realizing that you want to solve the problem are the motivations for writing this essay. I like writing, typing process to help them think more in-depth, more rational analysis, an article finished, at least to sort out ideas.

Too many root causes, too few to do

I do not really believe that Heaven is courteous, nor is it a very superstitious talent, but I am convinced that lazyness is a common problem for human beings. Weak execution can also be interpreted as a lazy.

At work,

I would like to create a social writing through PR potential, to attract positive and negative comments from the media people, the introduction of foreign benchmarking products, and then homeopathic launch their products;

I would like to socialize the contents of the same attributes released by social media, gather a number of target users;

I want to get resources through various cooperation with channels to improve client installation volume;

I want to draw people around the story into the dumpling;

I want to inject my feelings rooted in this brand ...

In yourself,

I want to write a book to rub my travel experience into a complete story to convey my values ​​and life attitude.

I think I can use English proficiently.

I want a little thinner, a little more beautiful, then a little temperament;

I want to see many, many books;

I want to send positive energy to my friends around me and then get better together ...

Thinking about a lot of things in my head, it touches on my own goals that are relatively simple to achieve and the path is clear. I am nothing more than reading a good morning fitness attitude and upholding the code word. At work, inexplicable Virgo perfectionist get yourself repeatedly tangled lack of adherence, to put it bluntly, afraid of failure.

Look again, at work these goals, each one is big, very virtual, there seems no quantifiable indicators. And the heart is very clear, and finally fell to the quantitative indicators is nothing more than the number of registered users, activity and retention rate of three aspects.

If you simply want to reach the number of registered users, crazy fun to get the fastest channel, with the matching is crazy budget. Both hope that low-cost operation, but also want to come in are the target user, the sword go the wrong side of the bet, bet a hundred times may win once, it is possible before the win opened the chip lost.

So now, to find a solution to the problem

The face of declining execution, the two people give me two versions:

1, fill your short board, sink down to do;

2, continue to play your active thinking strengths, to find someone who enforces to achieve your idea.

Based on the two proposals, judging the current status quo, the way to solve the problem still has to proceed from the path that is most approved by us. I started to reorganize those relatively complex projects that I had done before. They were broken down into layers of disaggregation into small copyrights, sorted out the timing of the time plan, backdated from the deadline to the start of the mission, assessed the need Sub-goals with the various departments, set aside the maneuver time. It seems everything has been simplified.

Social Media Operations:

1, choose the platform

2, to determine the direction of content and platform goals (to provide services OR to provide content)

3, day after day insist on publishing quality content OR to provide quality services

4, on the basis of 3, insight into opportunities for promotion

The operation of social media, especially the WeChat account, is not a one-way process. Content adherence, control of tonality, and luck are not timely enough to become life and death. At the moment, what I can do is choose the positioning of the platform and content, and find someone who has the patience to persevere and the content is slightly sensitive. Reduce the control of the desire, the control direction, do not throw yourself into the transactional work that spend a lot of time screening content.

PR campaign

1, selected the main topic

2, set a few sub topics around the main topic

3, selected the official media hope to release

4, select the media you want to invite to participate in the discussion

5, writing (spare, if the media is willing to write their own, it is excellent)

6, develop a time plan

7, one by one media PR

8, released in accordance with the plan, if unexpected situations, adapt to change

In the present situation where everyone is self-media, the direction of PR is difficult to control and the outcome of the pre-judgment is not so accurate. For small teams, can cause out of control, is a good PR marketing. Praise is well cursed too, fear is that no one knows. Ready. Accumulate media relations, publish some manuscripts on a regular basis to pave the way. PR is a field that others think I'm good at, but I'm not familiar with. So far received ten invitations to work with the PR related to ask the reason, a friend replied: You are our ideal public relations image. I can only say that I am really unfamiliar.

Market channels:

1, based on the work rack

2, based on available data to select the most suitable channels for their own products quality

3, study the rules and regulations of channel operation and cooperation and formulate plans

4, business follow-up, strive for content operations as a starting point for more in-depth cooperation (similar to the micro-reading area we are now working with the 360)

5, according to the data copy, with photos and activities to optimize cooperation

6, list, keyword this, the basic monthly can be fixed down to do

7, the channel data and comment monitoring as a daily work

According to the channel, there are actually not many shortcuts to go now. Human resources for resources still exist, but you will find it more efficient to establish relationships from scratch than to exchange benefits. The relationship between the highest cost to establish the law, is to help him complete the index, let him know that you have money with the cooperation.

Channel another elaborate article, this is not much to say. Chatting with a girl who works as a channel today. She said: People who spend money can understand the feeling of such a budget that they can not shake hands and feel frivolous. But you do not spend, you never feel, spend hundreds of thousands to know. Women should enjoy the pleasure of spending money.

Many people think that doing the market is good, dropping money on the line. I can only Ha ha ha, and sometimes spend money more difficult to make money than you make it? Spend the money out to be able to predict the effect of recovery, have not seen that Lynx operations smashed 200,000 in the train results a single did not The boss was admitted to the hospital section?

brand operation:

1, a clear positioning. Tied for a long time to do this product for us, "Story Community" such a positioning, allowing it to carry the responsibility to link readers and authors. Always do not want it to just be a wireless extension of a PC-side net.

2, hold the bottom line. Do not make mistakes, do not use violent pornography content Lan users.

3, value proposition: a story of people. You, me, him, 365 lines, as long as we live in this world, must have our own story as long as we have thought.

4, continue to push, in every brand contact, every time the conversation on the outside world continue to push such a brand proposition.

On the brand, it is also worth opening a separate write. The process of establishing a brand needs to withstand loneliness and criticism, boil over is the marginal premium space. On the net text of this market, I actually do not understand at all. Through fantasy BLAM, in addition to such article content rich people, sent some boring time, the value of the contribution to society geometric? And a large number of audiences are young people, they are like addicted chasing the novel, the game, and then subtle Some are rooted in the illusion, really good?

This article has been very long, the goal of today is to end it, so no longer divergent said. Write now, but also basically clear the next stage to focus on doing things. Today with the boss very serious: I decided in July only concerned about the channel, paid channel promotion. This month can figure out what channels fit us, how much the cost of a single user is reaped.