What electric business platform Weibo should do

In the last two months, Sina Weibo first launched the Enterprise Micro-blog, and then, launched a proprietary shop, and then opened for Jingdong Mall microblogging mall, the movement continues. But people are not clear about it, do not know what it may be the direction of the electric business, next, Sina may also have different forms of electricity business Test water action. In fact, there's nothing to be surprised about.

The problem with the is that, from a few projects that currently test water, not present true mode innovation. The current several projects, and also , are attempts at a lower level, for example, and Beijing-east cooperation, basically still sell traffic, and in Sina Weibo the most advantageous information, communication and interaction, it seems that has not been related to the potential of electricity mining, and did not carry out any electronic business model innovation. If Sina Weibo just wants to take advantage of the size of its current users, to engage in another consumer-to-consumer or business-to-business platform, it is almost impossible to compete with several of the leading power-provider platforms (others have a first-served advantage, scale advantage, industry experience), on the other hand, if it is only satisfied with providing a simple window service for existing electrical business enterprises, It became only for others to do wedding clothes, and can not form in the electronic business competitive advantage, more importantly, it will waste their own already have a lot of advantage resources.

In some of my previous posts, I have mentioned many times that Sina Weibo's electric dealer must take the road of innovation and differentiation. The road that others have already walked, basically is not go through. So, is there a way that Sina Weibo can make full use of existing advantages and avoid a direct competition with the existing power giants? Perhaps, this road, I think, is based on the services of localized e-commerce and mobile E-commerce.

Based on the services of localized e-commerce and mobile E-commerce, is actually O2O (online to offline, will be offline business opportunities and the Internet together, so that the Internet has become the front of the offline transaction is an important part. O2O includes offline entity stores based on entity products, as well as various offline stores or companies based on service mode. Here, this article is mainly about the latter.

Localized electric commerce in the service industry should include the following industries: Mass catering, take-away retailing, talent recruitment, express delivery, domestic service, car rental, beauty salon, real estate or other information intermediary. Frankly speaking, these are the Life service domain, the electricity merchant penetrates these fields, is the sooner or later thing, but these domain how intervenes in the electronic commerce, is giving the microblog a huge opportunity.

Micro Bo to do the above industry integrated E-commerce platform Advantages of the following:

1. There is no large-scale localization service electric business platform in China, this makes the micro-Bo electric dealers and other electronic business platform will not produce a positive competition, and the above services, are easily based on micro-blog, mobile (geo-information, etc.) to achieve, micro-bo characteristics, it is easier to access the service industry in the online and offline channels.

2. In a localized service industry, services have a lot of intangible goods (information intermediary), or consumers must own to the site to receive services (catering), even tangible goods, because of localization, it has greatly reduced the other existing e-commerce industry headaches of warehousing, logistics links, no need for logistics links of the electrical business, Will let Sina Weibo remove a big heart.

In these industries, whether to sellers or buyers, their reliance on information is greater than the information dependence on the entity products, and real-time service based on information is Weibo's biggest advantage.

Existing Web sites providing similar services, such as reviews or classified information sites, lack of real-time interaction with microblogging (micro Bo is at any time online, comments or classified information, is used to log in, usually do not hang the net), unable to communicate and communicate anytime and anywhere. Weibo can be very convenient, instant pre-sale, sale, as well as after-sales service, and provide a good word-of-mouth communication platform.

The current micro-blog on the mainstream of information, is actually political, entertainment mainly, such information is mostly not practical, users look long, interest reduced, the use of micro-bo stickiness will be reduced. And to increase the localization of service providers of information, its practicality, tools, no doubt, can make up for the above-mentioned micro-blog defects, to a greater extent, improve the user's use of micro-bo, so that micro-Bo can walk two legs, that can entertain, can also be practical.

In fact, Micro Bo suitable to do the localization of service industry, the advantages of the platform, there are many, here is not to repeat, the following to the Sina Weibo to make a few suggestions:

Whether it can be considered, the introduction of different services for the Special enterprise account system, such as catering Professional version of the enterprise account number, intermediary Professional version of the enterprise account, to meet the different needs of different service industries. Open the relevant interface, encourage the third party to develop the related electric business application to the service enterprise.

Whether it is possible to consider, further improve the micro-bo on the same city system, so that the city with this function more convenient for users to find localized services business classification directory or information, user-friendly attention to related services enterprises, user-friendly temporary inquiries related information (here is the advertising potential).

Is it possible to consider, in the fan category, set fixed and different from the ordinary fan classification of Life Service Classification (Life service area, life services Yellow Pages, activity tips, etc.), so that practical information and the original microblogging information streaming, and better, more easily presented to users, do not interfere with the user's original microblogging use habits.

Whether it can be considered, to establish a credit evaluation system for the enterprise account, to establish a credibility of the enterprise micro-BO reputation evaluation system for the user's purchase decision to provide data support.

Can you consider building an independent microblogging publishing option based on the consumer experience and, on top of that, pooling the user's sharing information into a single consumer experience community.

The above is my micro-bo electric business of some thinking. In short, I still strongly believe that micro-bo electric business can not old-fashioned, the need for innovative models. It is a well-known trend for the electric dealers to penetrate into the traditional enterprises, penetrate into the localization, and move towards the mobile development.