What exactly should content marketing do you really understand?

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February 19 Baidu Green Luo algorithm issued, the external chain crackdown intensified, large area of the site down right. Many webmasters are thinking, 2013 SEO Road should be how to go, the author of this question has been in the thinking. Today, I accidentally read in a report that the latest survey of integrated foreign digital marketing found that content marketing is becoming more and more popular, rising from 29% last year to 39% now, topping the list of the most popular 5 marketing channels. Talking about here, I think 2013 of the vast number of Webmaster's way out, is to do content marketing. about how to do the content marketing, the author here mainly said the following: What is content marketing, content creation inspiration source, interactive link can not be ignored and several fatal errors to avoid.

First, understand: what is content marketing

Content marketing includes the content of the original and display, the specific presentation is mainly through the film and television, blogs, micro-blog, pictures and mobile end of the application to show. Around the case such as Entrepreneurs play blog share experience, celebrity brush microblogging and so on. In simple terms, it is from the point of view of sharing, assisting, and giving the customer an answer to deliver valuable information that drives the user to purchase and enhances brand loyalty.

For marketing impact, content marketing has far exceeded the SEM, PR, paper media, television, broadcasting and other strategies, become the preferred marketing tool.

Ii. What is the inspiration for content creation

Understand the content marketing and influence, a lot of webmaster are very distressed, content creation from where? The following are the main points: 1. The concept or information that you know is organized into a systematic theory to facilitate new readers to read. 2. Catch the hot news, and then from different angles to organize planning. 3. For the industry concerned about content to do market research, make it more persuasive. 4. Reading attention to domestic and foreign industry trends, to be integrated writing. 5. Interview with industry authority figures or leaders. 6. Through transposition thinking, interview yourself, and then give yourself the answer. 7. Will have written things through the form of pictures to show the user to bring to the visual enjoyment. 8. Make it by taking a video or recording the audio.

Third, the interactive link cannot be neglected

In fact, whether it is the traditional marketing channels or current content marketing, we must master the interactive link with the user, this should not be overlooked. In a very popular words is: marketing must have a human face. The first thing to be popular, if no one is concerned about the best content is in vain. The second is the emotional, in the content can not be rigidly inserted ads, to stand on the user's point of view to provide them with the best advice. Finally, the taste of the site design and use is to experience the environment, and the content of the site is the dishes, how better to provide users with the dishes that is the service of the website.

Four, several fatal mistakes need to be avoided

Understand the concept of content marketing, to find creative inspiration, grasp the interaction, but a few fatal mistakes must not be violated. First: Rely solely on marketing department, content marketing is a work together, need art, edit, customer service work together to complete. Second: a single content distribution channel, can not only rely on one or two channels released, to wide net, to find more users. Third: Viral marketing can not be too dependent on this way, we must grasp the degree, not all consumers can receive this mode. Four: The marketing way is perfect, remembers the way must be soft, cannot arouse the user's disgust. Five: There is no accurate data analysis, in fact, this point in the original Inspiration point of the article, here in repeated long-winded, must have relevant accurate data support. Sixth: The presentation of different platforms must comply with its relevant rules, should not act rashly.

Hope that the above four content can help the majority of webmaster faster to understand content marketing, faster to do the content marketing and more accurate grasp of the essence of content marketing, such as a bad place, but also hope to guide!

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