What factors affect search engine rankings

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Site in the search engine rankings are determined by a number of factors, it is not possible to sum up all the factors, here summed up the impact of search engine rankings of the 8 major factors.

1. Server factor

The quality of the server will affect the opening speed of the site, if your site is slow to open, search engine will lose patience, and then reduce the search engine on the site's friendliness, if the search engine on the site are not friendly, the site will be affected by the rankings, and even the right to deal with down. So in the choice of the server, as far as possible according to the site's traffic to choose the configuration of a slightly higher server, so that both the opening speed of the site to improve the user experience, while the search engine rankings will also bring benefits.

2, Site content factors

SEO industry has a sentence is "content is king", visible content on the role of the site rankings. The impact of site content on search engine rankings from two perspectives, one is quantity, one is quality. Richer content, the more favorable ranking, because the rich content will let search engines feel that the site professional, while covering the wide range of keywords, can bring a lot of traffic. Quality is mainly about content originality, pure original content search engine favorite, so in doing content updates, as far as possible to do original, but the site all content to do original is difficult, so if you can not do original, false original is necessary, otherwise a large number of reprint and plagiarism content will have a negative impact on the ranking of the site.

3. Title and META tag design

Title,keywords,description on the site in search engine rankings is very important, within this information is the search engine to find the content of the direct way, so the title and meta information must be set up, and in the design of these content, should pay attention to, Each page title and meta information are different, if the site each page title and meta information are the same, will be the search engine will be the weight of the site dispersed, which is disadvantageous to the site rankings. In doing title, the best is the title of the article, description can not accumulate a large number of keywords, otherwise it will let search engines feel cheated, such as the red hair Kunming moved the site's first page header label is ",,".

4, the website structure factor

The design of Web site architecture is also one of the factors that affect search engine rankings, and the website architecture of search engine is safe and static. And in the site code do not write infinite loop code, so although included fast, but also quickly dropped. Website structure as far as possible to do simple and practical, not practical too much of the picture, to ensure the opening speed of the site. In terms of site structure, search engines like the tree structure, which is equivalent to a search engine spider a way to crawl.

5. URL path factor

The first is the site's domain name, a good domain name is half the success, in the registration of the domain name of the time to be short, it is best to spell the key words, this is better to remember, the other is the search engine more like. The other is the URL path, the URL path to orderly smooth, can not take the spider to a dead end, this is the search engine does not like. This means that when a spider enters a page along a URL path, it can find an exit (another URL path) to take it out. And in the URL path depth also note that in order to allow spiders to crawl to as many pages as possible, so the URL path to have enough depth. A URL path layout of the site is very confusing, certainly not by the search engine like, the nature of the site rankings are unfavorable.

6, the website internal link factor

Internal links to the site ranking is also very important, internal links like a export and entrance, the purpose is to do to search engine spider to see, of course, the user experience is also helpful. Internal links do good, spiders every time to come to the site will be included a lot of pages, of course, the premise is your site to have updates, included more pages, the natural ranking will certainly be high. The principle of internal connection is that the content of the page should be related to the link, and do the outside chain why to choose the same type of site. In fact, is how to link the Web page through the internal links, here, we recommend the production of a site map (HTML format and XML format files).

7, keyword layout and density

Keyword is the search engine to determine what the page is an important factor, is to see how to reasonably optimize the keyword to put on the Web page. So the layout of the key words is necessary. In addition to the title and meta tags Layout keywords, in the article also want to add keywords, in addition, the keyword can be used as other articles anchor text linked to the article. Keywords appear in the article at the end of the ranking is also good. However, keyword density to grasp, density is too low, too slow for the rankings, too high density, it may be considered cheating. This shows that the keyword layout and density of the site's ranking is a big impact.

8. External link factor

External links are important for site rankings. Because the search engine simulates the human mind, so you can be big such an analogy, the external link is equivalent to others to vote for you, the more external links, the more the number of votes, you are very recognized by everyone, search engine on your evaluation of high, natural, the better the site rankings. Or if the content of the site compared to a tree foliage, then the external link is the root system, the more developed roots, the faster the longer. So the construction of external links is very important to the ranking of the website. The common external link construction Platform has the classification information network, the Business-to-business website, the forum, the blog. Links and so on. In short, to want your site rankings fast up and stable, outside the chain of construction is essential.

If you do the optimization when you can do the above points, then the site ranking up that is in the natural things, the key is to be serious and insist.