What factors should be paid attention to in an enterprise under economic crisis

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "It was the best of times, it was the worst of times." Dickens in the "Tale of a Twin Cities" in the description of the 09-year entrepreneurial environment is particularly appropriate. The more economic depression, the more difficult to find a job, more people to start a business or prepare to start a business. The last week received two almost identical mail, are consulting about what the business should have the conditions, what factors most important. The more special period, the more down-to-earth treatment of entrepreneurship. What is the most important factor in starting a business? I think the following six main areas:





is a relationship.





in the domestic business, this factor should undoubtedly be ranked first. If there is a good enough relationship, a special resource, then as long as this one condition is enough for you to start a business. However, this kind of company may be very lively, but will never be bigger and stronger.





of course, the relationship here is broad, including your industry and cross-industry network of relationships, including suppliers, distributors, customers, industry management, and so on. Having a relationship doesn't mean everything, and the disposition of relational resources can also affect your results. Even if the resources are limited, the configuration is good, can also bring unexpected benefits.





the second is creativity.





if the scope is not framed in the domestic business, then this factor should be put to the first place. Half an hour ago, there is a classmate of Tianjin University with me on MSN Communication, they are ready to do a "sns+" model, asked me whether I feel reliable. I told him directly, if I just wanted to play. He asked me what I think is the bottleneck of this kind of website. My answer is because such sites will not be profitable for a long time. Given his current connections, the chances of a VC being fooled are slim.





not move, fodder first, small business, creative first. Entrepreneurship is starting with creativity. Many times, starting from the beginning, the end is decided.





three is technology.





apart from this very TMD thing, technology is the most effective way for a start-up company to form a competitive barrier. Creativity can be everyone, technology is not everyone can have.





four is the capital.





Capital is not omnipotent, but no capital is absolutely impossible. A penny to the hero, a sum of money to destroy the number of startups that seem to be thriving.





Five is a team.





saying: A fence three piles, a hero three help. Organizing the entrepreneurial team is very important thing, a lot of VC project when the first to see the team. A good team can do a good job of a common project, and a bad team will definitely make a wonderful project do a lot of people's heartbreak.





the most important factor to consider when setting up an entrepreneurial team is complementarity. Liu Xingliang that complementarity is multifaceted, such as the possibility from the knowledge structure, capacity, industry resources, psychological quality and so on to complement each other. Only complementary and reasonable, can play the advantages of each entrepreneur, to make up for each other's shortcomings, so as to form a knowledge, ability, personality, interpersonal resources and other aspects of a fully equipped with an excellent entrepreneurial team.





Six is marketing.





is a mule is a horse, pull out to know the slip. How to slip out of the level, slip out of the characteristics, this is the ability to marketing. Perhaps the relation, the capital and so on is not the human reason may strive to obtain, the marketing this factor is through own effort, the most easy to bear fruit's one factor.





      above six factors, if you have to give an important order, that is the reverse order, the first most important, descending. Successful startups are similar, and failed entrepreneurs have their own failures. Truth is interlinked, whether the decision to start a business, and how to start a business, it is important to combine their specific reality. (Liu Xingliang)