What functions should a marketing website have

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Marketing-oriented web site refers to the modern network marketing concept as the core, to the search engine optimization performance, the user good experience is the standard, can transform the visitor maximization to the customer's enterprise website. believe that 99% of the enterprise to do the purpose of the site is not for others to appreciate, but to better expand their business and promote their own products.

The marketing enterprise website must conform to the SEO rule first, because so far, the search engine optimization rank has become one of the most important website promotion means. Therefore, to become a marketing-oriented web site, there are some features that must be available:

I. Generating static functionality:

Static Web pages are more friendly to search engines than Web pages with dynamic parameters. Search engines also love to include static Web pages. In addition to search engine friendly, static Web page for the user's open speed, for the server's resource load, the program's operation and database query efficiency are greatly superior to the dynamic site page. Therefore, as a marketing-oriented web site, the function of generating static pages is essential.

Two. Dynamic change of each page title, keyword and description tag:

A website's home page brings the flow is limited, and now the search engine for the home Page SEO optimization How many still have some exclusion, especially over optimization. Therefore, a marketing site depends on not only the first page of the keyword ranking, but the entire site of any pages. This requires that any page of the entire site has its own unique title, keyword and description tag. If it is the product page of the enterprise, it is best to use the product name + company name to do the title, if it is News page, it is best news title + company name as the title, and keyword and description tag is best to manually add in the background, so more can be targeted for the keyword we need.

Three. Press release function:

With the news release function of the site is self-evident, first of all, he represents the company's formal, timely feedback through the website to their customers some information. And a search engine is optimistic about the site must be a constantly updated site. If your corporate website has a news release feature, make sure you use it to tell your customers about your company's latest developments and use it to tell search engines that your site is a "live" site.

Four. Links Function:

Links to the function of the Web site to achieve interoperability, his establishment can increase the number of visits to your site, increase your site and other sites of cooperation opportunities, improve the visibility of your site. For search engines, links will improve your site in search engine weights, near and improve the overall ranking of the site. Therefore, the link function is a marketing-oriented website indispensable important function.

In addition to some of the above marketing-oriented corporate web site has some features, marketing-oriented site There are a lot of differences and traditional sites, such as the use of Div code structure of the world of international standards, JS package packaging, internal links and so some details on the processing, This requires network companies to have some professional technical and operational experience, in customer service when starting from the details, from the customer's point of view, rather than simply to complete the completion of ...