What happened behind the pea pods?

DoNews, July 4 (ANHUI) Mobile application distribution market share also suffered a rapid decline after the pea pods were repeatedly exposed to negative comments such as the jurisprudence and infringement. What happened to the former star start-up company, pea pods battled by giants? In doubt, DoNews conducted a "deepthroat" visit to the pea pods to read the pea pods in the "siege."

Deep negative vortex

In May this year, 8 online game companies, including 14 mobile game platforms including pea pods and mobile games technology, were publicly criticized and punished by the Ministry of Culture for allegedly promoting pornographic content. The shadow of the case involving yellowing has not faded, pea pod once again due to Thunder exclusive information network television drama "trivial 2" video copyright issues with the Thunder on the court.

With a wave of negative effects, pea pods are entering the company's "autumn". Insiders appraisal, pea pods repeatedly hit rubbing the ball, highlighting the distortion of its survival mode development route.

Faced with the outside world's decline, pea pods give their own answers: copyright norms in the Internet age is going through years of melee and precipitation before moving on track, mobile search as an emerging field, will face the problem of regulating the reconstruction. As a mobile search engine, search content in the event of infringement, pea pods will be the first time offline rectification and inform the infringer, to comply with search engines should do its part.

Application distribution market share is divided

With early access to the market, the interface is simple and easy to use and other advantages, pea pods early market performance is impressive. However, with the explosive growth of the domestic smart phone market in 2012, its market share began to show a clear decline.

The first quarter of this year, Baidu's mobile assistant +91 wireless application distribution platform with 38% market share topped the list; 360 mobile phone assistants also rely on its security guards, browsers and search platforms occupy 28% of the market; the rising star Tencent application Bao's application distribution also reached 12%, leaving only 15% of the market share of pea pods, and showing continued downward trend.

The sharp decline in the application distribution market share does not seem to have caused excessive anxiety in pea pods, but rather the inevitable gains and losses of the company's business center of gravity. In March this year, Pea Pod announced that "mobile content search" will become its core strategic plan. This means that pea pods are beginning to transition from application distribution platforms to mobile search products that incorporate comprehensive entertainment content.

"Simple application distribution is not as important for pea pods as now," says the pea pod market owner, who said that after the transition, the pea pods will focus their business on in-app search for entertainment content such as video, e-books and games , While the proportion of products in the application of distribution gradually weakened.

In addition, the pea pods to update the strategy of the conservative is also a major reason for the shrinking market share. Currently, pea pods place more stringent limits on the rollout of new applications, making choices between the amount of application delivered and the experience of the product inevitably difficult and painful.

Internal and external problems independent survival road

Baidu 91,360 and other platforms with strong background support continue to plunder their market share of the foreign troubles, the transformation of their own development difficulties trapped in the pea pods are facing the embarrassing situation of being enemies.

"Unlike the pea pods, 360 Mobile Assistant, 91 wireless more on the flow of their own platform to make money, which led to weakening the industry's influence on pea pods, we can see 360, Baidu's channel is good, but do not see To the pea pod channel is good, the long run, will make people feel pea pod is not dynamic. "Li Bin, Internet users think.

And for its current product focus, the in-app search market is no longer the dominant pea pod. As Baidu and 360 have launched similar functions one after another, relying on the existing search market base to continuously expand their subscriber base has undoubtedly added a huge "barrier" to the bumpy branch of pea pods.

This pea pod also said that the application of search as an infrastructure-based products, the essence is to break the application island, which is pea pod and 360 choice of the technical direction of the bottom line with the same direction. The core of differentiated competition will ultimately be reflected in the user's position. "Pea pod has never had the channel advantage, we are good at the product quality and reputation, and targeting at the high-end users, by contrast, 360's product user selectivity is not so strong."

In contrast to application distribution, premature locking in the in-app search market is actually a risky move. But this time the pea pod has to be. On the one hand, the current mass and strength of pea pods can not fully launch war with Baidu and 360; on the other hand, as the difficulty of obtaining equipment has led to a very rapid increase in the level of China's mobile users, it will also be pea pods New opportunities. (Finish)