What happened to China Mobile internet in 2014?

The report shows that the growth of active equipment is mainly due to the increase of Android devices, the Samsung user base is still very large. Radio and television cannot block the Internet box. Social, financial, electrical, travel and other life-supporting functions more powerful vertical areas faster growth.
The Alliance recently released the 2014 Q2, Q3 China Mobile Internet report. Data show that the domestic active intelligent equipment has more than 900 million units, the chain growth of 8.4%. At the same time, it discloses hardware equipment activity, low-frequency user characteristics and 4G network penetration. Here are some excerpts from the report.

Equipment Active: Samsung user base is still very large

The growth of active devices in the third quarter came mainly from an increase in Android devices, including the replacement of 4G Android devices. Millet shipments in the Q3 has surpassed Samsung, but the total number of active equipment Samsung still has a clear advantage, the following is the second echelon of the Chinese Cool Alliance. The proportion of Apple devices in the entire mobile device is low, but with two new iphones and two new IPad releases, IOS device growth will be in the fourth quarter.

Also noteworthy is that the domestic IOS device jailbreak in the history of the lowest after a rebound, September ratio of 13.6%, jailbreak equipment mainly used in the APP category for video and games.

Equipment: Radio and television block the Internet box

Since this year, the volume of active TV boxes has maintained steady growth, the number of active TV boxes in September has reached 3 times times last December. In July 2014, SARFT issued a notice requiring cable television networks not to install other operating systems other than tvOS, which once caused the industry to doubt whether the TV box would be hit. But the reality is that SARFT simply asked the cable operators around the TV box to replace the operating system, the impact on the Internet TV box is small, and even some users from the cable box to the Internet box.

Vertical industry: Useful only people use

Alliance data show that 2014, the social, financial, electricity, travel and other life-supporting functions more powerful vertical areas faster growth. Among them, the mobile Internet financial products gradually make up for the problem of the symmetry of the traditional financial product information, and play a role in reducing the cost and enhancing the liquidity. Mobile Internet electric Business O2O element enhancement, through the geographical location information and the camera sweeps the code and so on the function, gets through the online shopping guide and the local merchant, extends the user's experience to the line, obtains the broader user group. In terms of retention rates, the APP retention rates associated with social, system tools, information, and recreational activities are higher than other categories.

Low frequency users: almost no app

Although the number of mobile Internet users continued to grow in App use, the total number of users started to start up by 30% in September. But user habits also appear to be polarized: high-frequency users (on average, more than 15 days a month to start the app), regular users (the average number of days to start the app between 6-15 days), and low-frequency users (on average only 1-5 days a month to start the app). The Low-frequency users are the largest group of mobile internet users, accounting for about 55% of the total user.

In terms of usage, low-frequency users use an average of 1.3 apps a day, and perhaps you think micro-mail, QQ or browser are their dishes. Wrong, this is the use of ordinary user habits. And low-frequency users most often use the APP category top five: System tools, games, video playback, landscaping and theme wallpaper. This type of people use the app to help life is not deep, the traditional app pre-installed or induced to use almost no effect on them, how to guide these people into the mobile Internet is the focus of the next big players.

4G Network: Faster penetration

2014 is the year 4G, although only China Mobile one false start, but the number of launches through the 4G networking, September data compared to January, has achieved 30 times times growth. According to the operating data just released by China Mobile, there were 54,000,004 G users in October. It is noteworthy that, from the data of the Alliance, the national 4G flow distribution has been gradually balanced, it seems that the network construction operators to penetrate quickly.