What happens when Microsoft abandons the Windows10 phone system?

Like the clock, quarterly smartphone market share will be published according to law. Less than a year ago, there were many voices calling for Microsoft to abandon the Windows Phone system, which it considered a high-risk and low-yielding business.

We also understand that Microsoft CEO Barnard is not a keen supporter of Windows Phone and has objected to the takeover of Nokia's equipment and services sector. We also note that Microsoft did not launch a large-scale promotional campaign against Windows Phone, and the media reported that the US market was even slipping.

But should Microsoft "listen to suggestions" simply give up the mobile business? Let's analyze what happens if Microsoft does this.

Why Microsoft can't give up WINDOWS10 mobile phone system
There are three options crystallizes) completely no longer produce mobile phones b) using Android Branch platform C to make Google's Android phone

If Microsoft were to sell Microsoft Mobile, turn off Windows Mobile and concentrate on developing desktops and flat-panel systems for OEM production, what would happen? Microsoft will improve profitability in a short period of time, and then focus on the Android, iOS platform application development.

Most Microsoft customers will be transferred to iOS, Android platform, Microsoft will be fully transformed "software and service providers", no longer the production of hardware devices.

Microsoft, on the other hand, will strongly support the Windows tablet, which is limited and constrained by the audit policies of Apple and Google stores in mobile applications, including software services. Other companies are also adding to the erosion of Microsoft's desktop systems, such as Google Chromebook, Apple MacBook, and Microsoft's inability to retaliate. Microsoft is also unable to provide a complete solution for the enterprise (covering mobile phones, tablets, computers), which is the most important area of Microsoft's success.

But to be honest, this is feasible in the short term, but it is fraught with great risks in the long run. Microsoft must work very hard to go beyond the vertical integration of Google and Apple, both of which will give full play to the combination of soft and hard. Microsoft will be slow to shrink as fast as IBM.

If Android is used, like Amazon, Microsoft will expand its platform for Android apps, but it doesn't mean you can use all the Android apps in the store, just a subset. Microsoft and Google can compete with Android for fragmentation. Users still have to choose the original Android or custom version of Android, before Amazon's fire phones a dismal ending.

Finally, if Microsoft joins Google's Open Handset Alliance, pre-installed Google Framework services, of course, can be pre-installed with Microsoft's Android apps. Google will take control of this platform, the same hardware devices with other OEMs, such as Samsung, HTC competition, which looks like Microsoft became a simple handset hardware seller.

Microsoft should continue to support Windows Phone, although it is now a small role, but it is significant, though insufficient.

1 Microsoft can still easily afford to spend (2014 four quarter Microsoft revenue 26.5 billion U.S. dollars, a profit of 16.2 billion dollars, mobile phone positive contribution to the profit of 331 million U.S. dollars, revenue 2.3 billion U.S. dollars)

2 Microsoft has its own strategic mobile platform to compete with Google and Apple without fear of their platform limitations.

3 Microsoft can provide enterprise customers with complete solutions to ensure safety.

4 Better Integration services in mobile phones and tablets for productivity needs in a variety of scenarios

5 Microsoft is going to be defensive about the desktop, not to be helpless when the desktop system slides.

So it would be foolish for Microsoft to do it now without increasing the input and publicity of Windows Phone. Abandoning the Windows Mobile business is a stupid addition to stupidity. Microsoft is hard to get up, the development of WIN10 mobile phone systems need to do their best.