What has been done to improve the conversion rate?

I think this is the heart of all e-commerce practitioners, we all want to find a way to eat the world's unique trick, and then make more money. But in fact, the real can have a high conversion rate is only a small number of hard thinking, the intentions of business businesses. So how to become this business? Let's take a detailed look at this fascinating conversion rate.

First of all the conversion rate is clear, although this everyone understand, but also may wish to analyze again to see if there is any shortage of places.

Conversion rate refers to an online shop's order transactions and effective access to a ratio, because the number of orders will not exceed the traffic, so the ratio is expressed as a percentage. At present, according to the published survey results, E-commerce conversion rate of only 1% to 3% such an interval. But the conversion rate of the traditional mall can be as high as 20% to 30%. This is a huge gap. It is also an important index that every business wants to ascend.

After understanding the meaning of the conversion rate, we have to decompose the basic elements of the conversion rate. Which elements are at the core of the promotion conversion rate:

flow, the above concept explained that the order amount will not exceed the amount of traffic, that is, to increase the order, you will need to solve the problem of access. Content, which refers to the product, is the fundamental purpose of others to visit you. People do not because of one of your ads will be silly to see a nothing shell. Feel, even if you go to a traditional shopping mall, you will also have a good and bad feeling about the environment of the store, this feeling directly affects your desire to purchase. Service, do you provide nuanced service content, do you think more for customers? Safety, the first major obstacle to online shopping is security, although there is now Alipay, to protect the basic property security. But it cannot protect the psychological safety of consumers. Choose, do you offer more than the alternative!

Flow

First of all, the flow, we all know that there is no flow of orders. But where does the traffic come from? Many people say that traffic is bought. I disagree, I think the person who said this is a http://www.aliyun.com/zixun/aggregation/31082.html "> Quick-Learner." is a person who has no long-term vision. Although the flow can be bought, but not only buy. In other words, the purchase of traffic is a one-time trade, once a few will have to come to the emotional foundation. Here is a point to be clear, the world's best E-commerce site is the biggest profit part of the old customers. So it is not possible to solve the problem of hematopoiesis by buying traffic.

I think the flow of production is to have a variety of operational results, brand, services, products, these will affect the flow. Of course, this is some basic condition. However, there are many ways to generate traffic, through the through train, some of the obvious promotional activities are most obvious. Of course, can also be through SNS or forum release related activities of information can also attract traffic, in addition, through blog marketing, blog marketing is a kind of word-of-mouth marketing, through the actual shopping experience to share, and the long-term effect of word-of-mouth marketing is very stable. As long as products and services can ensure that the long-term relationship between customer service is established. There is also a line of outdoor advertising to get more direct traffic.

through-Train blog marketing Community Marketing outdoor advertising links search engine Media advertising

Flow is the first, no traffic there is no order. This is a rigid condition. There are many ways to generate traffic, but according to their own needs for a variety of promotional tools are well analyzed, not all tools are suitable. The important thing is to find your own position. Choose the way that best suits you.

Content

Content includes: products, shooting, data. The reason why many shops do badly is that they do not do the content well. But for the consumer, the most important is not the promotion, the important is the content. What they want most is content. Therefore, it is necessary to take the content construction as a long-term, focused, core work to grasp. Is your product carefully selected? Is your product taken by heart? Is your design carefully beautified? Is your data detailed and comprehensive? Is your copy going to impress? If you haven't done that yet. Do you also want customers to pay to buy your content? And your price is not much lower than others!

When we go to collect super goods, we will find that the super products have obvious product characteristics. Have you grasped the characteristics of a good product? What's popular now? What kind of products do our target groups like? Do not do homework to study only rely on speculation is not able to do the content to do a good job.

Obviously, the biggest flaw of electronic commerce is the experience of the kind. In the face of such a big disadvantage when not paying attention to make up through the visual, let the filming work how to allow users to like your products your shop?

There is the quantity and the copy. I found that many shops do not like to do these jobs, in fact, for those who really want to shop, is very much want to understand the details of the goods, the more you describe the details, the more consumers are likely to produce goodwill.

Feel

We go to any shopping mall will be affected by the environment, to the top shopping malls and to the small commodity wholesale market that feeling will be the same? Others there dressed up very high-grade, our shop is like a market, and the price is not lower than other people what, imagine who would like to go to the shops do not go to the grade? So the design is very important, he provides a good atmosphere of consumer shopping. Certainly does not rule out that some people like to go to that kind of bazaar shopping. But I said above, want to divide the position clearly, what is your commodity? If you are an upscale goods, you need to show nobility. Anyone who wants to be waiting is not good.

And copywriting can lead users into a wonderful shopping environment. People need romance and imagination. Say is selling goods, in fact you are selling a life, a story, a beautiful tomorrow.

Service

I have heard countless people reflect such a problem, they go to some crown sellers there, always get no good service experience. They are very poor in their service. Pre-sale is like this, you can imagine what kind of service experience after the sale? Home Yan often and I said: "Service is to do the core content of E-commerce, want to do a long time must be a good service, we do not spell prices, we will spell service." In the future market competition, service is the main gene of evergreen. What are your services? Does your service have enough detail? Is your service deeply rooted? Thin think, analysis and analysis, our service to do our best, so as to leave a good impression on customers in order to cultivate the old customers. This is also a store long-term development of the center of gravity.

Security

Not only is the simple payment security problem, at present, Alipay can completely solve this payment problem. But I can say with great certainty: now most people's insecurity is not in the worry of paying security, he is not afraid of cheating, they are starting to worry about is: This product can make me satisfied! They are very reluctant to return the experience in the process. No matter how meticulous your return, even if you pack the freight back and forth, they are still unwilling to face returns. So the security issue here is mainly about how to reassure customers. But at present, it seems that most people can achieve unconditional return and bear the cost of freight back and forth. But basically the insecurity of this link cannot be dispelled. And the best way is to strictly put the quality off. and the product quality to maximize the display to customer service experience. Many of these links need to be reflected in the filming process. So in the filming time not only to consider aesthetic, but also consider the user's various worries and expectations.

The other is to establish a word-of-mouth effect, so that the user has completed the purchase to the purchase of users to provide a credible support. That means getting some people to buy them first.

Select

The shopping experience should be to provide more selectivity. When you sell a single product, give the customer more choices. This is also the effective use of the flow of methods.

Source: http://www.andymao.com/andy/post/139.html