Recently has been concerned about web2.0, unavoidable if the web2.0 evolution path and realistic impact, then web2.0 was born 4 years, what has changed? Created what? Comwit here from the media, individuals, enterprises three to share a little idea.
I. From media to Media
Web2.0 was originally a relative concept with the traditional portal, it more represents a user-centric service concept, not just technology. Since the media is a companion with the concept of web2.0, with the broad application of blogs as a representative, advocating "everyone is a journalist, everyone is the concept of media person", a great impact on the traditional media and the web1.0 of the portal era of the minority of the information source of the monopoly.
Users no longer follow the traditional internet "media---information---people" mode of information exchange, it is no longer necessary to obtain information from a particular network center and then propagate it to the user; instead, the user becomes the center of information manufacturing, with more point-to-point communication channels. Not only that, but also the improvement of the personal voice, which provides more feedback channel for the traditional media and the portal website.
Since the media platform has become an important independent source of information. On the one hand, in the report of the major events, blog as the representative of the media play a more and more important role, from the Lewinsky scandal, to the Virginia shootings, to the recent Obama campaign blog, the development of the network has led to the role of the intermediary of the news industry disappeared, on-site witnesses can direct, Quickly share your experience with global netizens. On the other hand, since the media platform has also become the origin of many news events, manufacturing news, hype hot spots, is no longer the privilege of traditional media. From the near-forgotten Wood beauty, sister Furong, and then to just dig the grave of the fan ran, since the media's hot creative often walked in front of the television, radio and newspapers.
Since the formation and scale of the media is a great challenge to the traditional media. When users no longer need to rely entirely on newspapers, television, radio and other public media, no longer need to log on to the news portal, but more use of RSS, Tag, IM and other means of gathering information, through blogs, SNS, etc. to express their views and display their personality life, The information order of traditional media will inevitably produce corresponding loss and reorganization.
Second, from tools to online life platform
In the web1.0 era of the portal, the Internet for netizens is more of a tool, the computer for white-collar is a typewriter, the child is a console game machine; The Internet for enterprises is Zhang Content, the form of unlimited business cards, for the individual is a browse news, typing games of household appliances. Back in today's web2.0 era of innovation, you'll find that "people will change their lifestyles more and more because of web2.0." ”
In the web2.0 era, everyone became the protagonist, everyone personalized existence, everyone into an online life circle, the reality and the boundaries of the network began to get through. The world is flat, there is no doubt web2.0 let the Internet meaning unprecedented, SNS for people to put up a bridge to communicate the heart, let the Lonely people find the backing, let the lost people find solace, let optimistic people pass joy, let the successful people share experience-
In the web2.0 era, everyone is the recorder of life and the creator of history. Countless bloggers continue to record reality and wisdom through words, pictures, videos, and other information. Even when the infinite possibility of life suffers from the embarrassment of being exhausted, the collision of the similar experience and the stimulation of the common feeling are often more real and people feel the value of existence and life, the meaning of life and intercourse has already detached from the boundary of region and time.
In the web2.0 era, everyone created a new way of life. The successful way of life stems from creation and belongs to human nature. Web2.0 gives every netizen more rights, more choices, everyone in the organization of a personalized lifestyle, independence and creation has already broken through stereotypes, rules. When you face the problem, forum, Granville Guest has a large group of hot friends, bold publicity and choice, Web2.0 gave the younger generation new ideas of life.
Third, from the business card design to the issuance of business cards
Web2.0 to a certain extent means a "small and medium-sized Enterprise Feast", web2.0 era, every little business can have the opportunity to compete with large enterprises, even better than they do. Web2.0 era, the threshold of the network has long been open to small and medium-sized enterprises and even individuals, every Web site can be designed to be as beautiful as a big business, as shocking, when consumers face the same business card to choose, small business opportunities may be greater, because small enterprises will pay more attention to interaction and feedback, the effect of customer demand will be higher efficiency. Web2.0 times, enterprises will encounter unexpected competitors at any time, also need to face a variety of methods.
Web2.0 times the key is the transformation of ideas, in the Web2.0 has no one organization and individual independent of their own resources and strength to meet the needs of customers, cooperation and mutual win to become the necessary skills of enterprise development. On the other hand, the commercial application of Internet also gives all enterprises more choice opportunity, create more collaboration possibility, Toidea, The rise of such web2.0 web sites in China has also led to a shift in the number of consumers to producers, and web2.0, in a sense, provides an opportunity for businesses to reduce costs and innovate business models.
The web2.0 of personalized-oriented and highly interactive sharing is a sign of the network Business Society which is the king of sexual services, for enterprises, the creation of differentiated network image, effective transfer of brand and confidence is the web2.0 times must think about the problem. (Comwit)