What hinders the progress of medical network Marketing

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Now talk about the medical network marketing, unavoidably let a lot of friends feel nothing to talk about, feel this industry is very profiteering, at the same time it is difficult to make money. Moreover, a lot of webmaster are gradually out of the medical circle, slowly towards e-commerce this piece, I think the medical this piece is not good to do. In fact, any industry is the bottleneck of development, but, each industry has its own existence value.

The author after 2 years of medical treatment, in 2 years, plunged into a very low period of time, do not know how to develop in this industry, accurate is not know how to position themselves. Although it is understandable that everyone in their choice of space will have a period of time down, but, when this kind of things appear in their own body, hope to hurry out of the.

While thinking about your life position, more is to think what is hindering the progress of medical network marketing, and some friends to do medical exchanges, unavoidably found that many hospitals to promote the same way, at the same time, there is such a problem, the second-tier urban marketing methods are indeed relatively backward, Do not know how to open up and learn in time, will only make their team more and more distant, the final problem is the two-level differentiation is growing. The author thinks, hinder the medical network marketing progress mainly is following several aspects, of course still have a lot of questions to need everybody to communicate together to arrange just line.

1, there is no independent marketing methods, is always plagiarism.

If you do medical care, you can not have an independent marketing approach, has been plagiarism, it is difficult to break through. Especially in a number of promotional ways, we are a lot of medical care is to learn how to do, do it yourself. The other side of the site to do better, directly copied over, the combination of a website, they will feel uncoordinated. But, as if no one would want to study new methods or how to expand them.

In 407, Siroma Emperor Honoriu destroyed the Great Wall to kill Stilico with Rebel sins, and when the Alaric of Slovenia got the news that Stilico was killed, he went up and laughed: "Finally, no one can stop me from going to Rome." "When his general asked," I wonder which way the king is going to go to Rome? " The king of Western Gothic laughed and uttered the old adage: "All roads leads to Rome." "Any marketing method can be done in place to achieve the final profit, the key is whether you really go to use."

2, eager to try new things, but do not consider whether it is appropriate.

Do medical this period of time, found that the biggest problem is to do medical care, see a new marketing methods, not timely analysis of the market, analysis of a marketing approach is suitable for their own hospital promotion, and actively put into use. This explains why a number of hospitals do micro-BO micro-credit Marketing has no effect, and, if there is no, accurate, this marketing method to make money, then stop doing.

Too many people in the medical profession just look at tasting and forget what is more valuable to them. It's like the stories we used to hear when we were kids, always throwing away the most valuable watermelon, just to pick up the watermelon. Like micro-BO micro-letter this piece, no group, in fact, it is difficult to marketing. After all, this is a SNS category, even if the real marketing, will only assist other marketing methods. So, when we meet a new thing, whether we analyze it, is this marketing method really effective?

3, too much analysis of peer marketing strategy, did not find their own user groups.

I believe you can ask a network manager how to do it now. How to choose the market, a lot of executives will say, look at the peer how to do, we follow it, for example, for instance, the peers are doing some small areas, but these small areas are basically no crowd, they do, so we do it again, The ultimate problem is the loss of real district groups and the opportunity for other peers.

From this point, I want to explain that any medical team must analyze the peer marketing strategy, but the most important thing is to analyze the market, for a certain disease market share. General Hospital is the use of "big College, small comprehensive" strategic positioning, specific how to promote, but there is no reasonable marketing plan. So many people think that health care is really the case, but how to do is not the truth.

4. Staffing is a problem that affects team progress.

The staff mobility of the medical networking team is very large, this leads to a situation, the new people are the team as a springboard, and, we will find that any one position casually job-hopping, another company is an experienced, but in fact, very few do very good, this is why? Because this piece of medical marketing you can not see the real effect, and, there is no assessment to identify whether a person is experienced.

Moreover, the mobility of the medical team is very large. We have to be clear: a stable team is an important guarantee for the continuous progress of enterprises, but if the staff in particular core staff loss, not only may cause the loss of customer resources, Manter, but also may cause the loss of core secrets, and enterprises to bring heavy losses, so for the speaking, in addition to the need to eliminate the staff outside , enterprises should ensure the relative stability of employees, take certain measures to reduce the loss of employees.

5, expand the department is indispensable.

Very few network department has the development department, many people do not understand the development department's value. such as the entire project market analysis, as well as timely change marketing strategy, in fact, the emergence of the expansion department, is directly changed the first question: no independent marketing methods. So, if the whole project according to the right goal, step-by-step implementation, and solve the "behind closed doors" phenomenon, will enhance the benefits.

The above is the analysis of what hinder the medical network marketing progress, of course, there are many other factors will hinder the development of medical network marketing and progress, but also hope that friends together to organize, improve and progress. Thank you for your attention, my name is Sun Chen, qq:331055515, I am looking forward to networking marketing friends, thank you.

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