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Recently this time and a few planning friends to communicate is more, in particular, a friend has been planning for several years, but, this period of time he felt in the planning of the same theme appeared, so that there is no planning ideas, do not know what to submit a topic to the leadership of the handover. I believe that many of the friends who do the planning have the same ideas, especially when doing the project, do not know how to the theme of marketing, so as to attract the attention of the user, and finally achieve the benefits? In response to this question, we will discuss what method to solve.
Why do you want to do the project?
If there are no ideas for the project, we have to think about why we want to do the project. We are all in contact with the network marketing, from this aspect of understanding, clear every job is to good marketing products. And the effect of the project is to allow users the first time to be attracted, stay a page, a little bit of see, found what they want to see, so easily reached a marketing goal.
Often the planning Commissioner in the project, more consideration is how to complete the task, not how good marketing. As a qualified planning commissioner, to clearly understand that what they are doing is the purpose of the topic, there is no purpose of the topic to do meaningless, but let users will feel, and so the next time you really have a good topic marketing when there is no one to read.
Dry-goods sharing: Easy to plan a special trilogy
I believe we all know that the planning of the project is a highly intelligent work, it is a worker years of work experience, knowledge accumulation crystallization, is the need for "inspiration" and "feeling" work, is a most creative work. Whether you are a novice or a qualified planning, can not be separated from the following three aspects:
1. The planning Commissioner must have a keen mind.
If you're doing some news media planning, then in this respect the requirements will be very strict, you must be timely and keenly capture the industry's hot issues, focus phenomenon, news, unexpected events, to its detailed tracking and data collation, proactive attack, planning topics, arranging reporters in-depth first-line interview, Invite relevant experts and scholars to write or receive interviews on a particular issue, and work with art editors to design the layout and cover.
From this point, it is not difficult to see that, want to plan a topic, not overnight. In many industries, the projects we have planned are resolved quickly and submitted to the leadership, and then no matter what they are, what they are missing. A good project planning needs you have a strong sense of enterprise, and to their own industry has a policy theory level, professional knowledge of the long-term accumulation, and for an event to develop timely attention, improve their keen thinking, at the same time the coordination of various departments, otherwise a topic is difficult to do well.
2. The planning Commissioner must make a topic influential.
The author belongs to the industry basically to the topic contact can also, basically each month will have some special topics, but always for the topic feel bad. The main reason is that the whole topic in the impact of color, as well as the touch of words does not achieve good results. In short, it is a topic that does not reach its own influence, allowing users to see without any ideas. The most afraid of the planning project is this, your topic can be caught on the internet a lot, no effect, no one concerned.
Therefore, the planning Commissioner in the planning of a special topic, the theme of the topic must reflect the news, reality, only you close the pulse of industry development, closely follow the pace of industry development, can be recognized. After the topic, you need to have a sharp eye, through the color and text in detail to explain what you want to express the content, can let the user through your topic first to a specific event can be detailed understanding, at the same time can be multi-angle of analysis and observation, to understand the real dynamic of the event, so that users have room for thinking and rich reference value.
3. The planning Commissioner must have creative ideas.
As the author of this article, "If the planning of the project has no idea how to do", this time how to plan. If we are in an industry where we may be doing a special event at a certain time, it was done last year and it is done today. Many planners would think that there is more to be done. It's just a special event, not necessarily a few people.
The real problem is here, if you hold a "not necessarily a few people to see" mentality to do the project, then most of the situation is not read. So, what kind of attitude should you treat? I think that the project should be a different angle and mentality to look at this issue, such as thematic planning will have to consider how many users see, this topic can have a number of implications? Therefore, the planning Commissioner's work is very important to understand how hard they do, Can have more creative ideas, but one thing is for sure, if you do not think, it must not be done.
To the planner: Many planners are complaining about why every day's work is the same, why they are always so little, why they always can't embody their value. Including the author himself, occasionally will have such an idea, as your life in the temper, good to exercise and learning, is the young we should do, and you share, welcome to add my qq:331055515, thank you for your attention.
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