What impact does content duplication have on the site? That's what the great God said.

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Web site content duplication has always been a hot question, but also the search engine guide is often mentioned in the content. Obviously, neither the website's visitors nor the search engines want to see repetitive content on the site often. Repeated content on the site often, not only affect the user browsing experience, but also reduce the search engine trust value. And if the site has a large number of duplicate content, it is equivalent to the existence of a large number of low-quality content, reduce the stickiness of users, and even bring the search engine down right.

Site Content Repeat

So what does content duplication have to do with the site? Look at what Google's great God John said:

Duplicate content Google will choose a URL from which to display in search results, but perhaps the search engine will not choose the URL you want to select. If you have a favorite, you can let the search engine know (via redirect, Rel=canonical).

According to the number of repeated content of the site, it may affect the crawl, reduce the quality of the site, but also may be hit by search engine algorithms.

I have to say, the great God is always concise, but the content of the site to repeat the problem is really meaningless, unfavorable people are not selfish. First of all, if the site content is not much, do a good job of keyword--url--content collation statistics, to avoid duplication of content, but also facilitate the internal and external chain; Secondly, if the site content a lot, when the discovery of duplicate content, timely to do the specification; Finally, a lot of people send this content again to show a key content again, not recommended You can adjust the position of the previous content to implement it.

Misunderstanding of duplication of content outside the site

About the content of the site to repeat this piece is not much to say, we are all sensible. Here to say a misunderstanding about the content repetition, this content repetition is not the site content repetition, but station and station content duplication, common such as articles reproduced. Many people say that repeated content is not included, there is no such, this is a misunderstanding. In fact, the search engine is still included in duplicate content, or will repeat content rankings, and some repeat content than the original ranking is still better, this is very common, most owners have met.

Search engines will maximize the dissemination of quality content, high-quality content needs most users can see, and if your site is very low weight, in search engines do not have a good ranking, then this good article can only be seen by a few people, if you are only included in your site this article, other sites are not included in the transfer, The number of users who can see this article will be greatly compromised.

On the other hand, the overall effect of different Web pages, site layout, additional value, authority and search engine trust is not the same, for such as Sina Home, Tencent News homepage, such as the site, search engine Trust is high, because such a site itself can give the majority of users need, so repeat why not? For example, someone published an original for a news event, then was reproduced by Sina, from the content, this is a repetition. But this kind of reprint brings the gain of access speed, stability, user group and so on, this can be called site gain. So even if the subject content does not change, Sina's reprint is also valuable.

So in doing with other sites repeat content, we should pay attention to whether there is site gain and content gain, if your repeated content of the page added a large number of ads to prevent reading, or only reproduced the content of incomplete part, such a reprint is pure repetition, no search value. That's why your original is ranked better than you in others.

Written in the last

In a word, on the site content repeat this problem, for the station, should pay attention to the content of the planning and specification, avoid causing a lot of content duplication, reduce user experience. For the outside of the station, repeat content can be included in the use of do not think that reproduced on your site is useless, but need to have additional value, but if your site is relatively poor in all aspects, then a large number of reprint or copy is equal to collection, so there should be more time to improve the site's gain and content on the gain.

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