What industries are threatened by mobile internet

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"Roy Network" 2008 Years of China's telecommunications industry, the full deployment of 3G is also imminent, the full range of business operators are expected, industrial structure and competitive landscape eye-catching. Meanwhile, the number of mobile internet users in China is growing rapidly, and the proportion of netizens using mobile Internet is increasing. Faced with a huge user market, the upgrade of the industry critical moment, ready to be issued by the various technologies, rapid rise of data services, technology and business of the full integration ... Internet incubation expert Xiangru that: opportunities and challenges coexist, the rise of an industry, will naturally affect or even threaten the development of other industries. The following perspective from a number of aspects of the mobile Internet industry, to jointly interpret and share with the development of industry enterprises are closely related to new opportunities and new crises.

PC Machine

The PC industry profits increasingly thin, around the PC manufacturers in the differential competition is not limited to hardware, the mobile Internet has begun to continue to sweep the IT industry. For manufacturers, technology is the key to determining market competitiveness. The era of mobile internet has come and the number of users of global mobile Internet services will increase to 1.7 billion by 2013. This trend is a new test for desktop PCs and notebook manufacturers, to take the initiative in the future competition, to a large extent to the mobile internet trends. According to Roy, Apple, Dell, Hewlett-Packard, Lenovo, Acer and other major PC operators started in the mobile Internet arena, have accelerated access to the mobile internet sector, hoping to get a slice of the huge market. Xiangru, an Internet vanity expert, said WiMAX could be a new impetus for the next wave of growth in the PC industry, creating more business opportunities as it addresses the lack of bandwidth requirements for multimedia applications in 3G or 3.5G communication technology. Of course, the mobile internet era, the PC can do is to provide comprehensive services to solve the ability. Now the PC in the technology and channel sales have their own expertise, the PC to use their own advantages to take the lead in the mobile internet era, the expansion of the industry will not result in a decline in profitability, hardware marketers are facing the main test. Can change fate?

MP3 player

In the first half of this year, China's MP3 player market to achieve sales of 2.5066 million units, sales of 1.223 billion yuan, compared with the same period last year, 43.76% and 43.56% respectively. For pure audio MP3 products, compact, stylish, sound quality is still the second half of the theme. However, the pure audio player market has entered the end of maturity, coupled with PMP, music mobile phones, such as GPs and other alternatives to the threat of competition, in the second half of the market is still not optimistic. In addition, after 2002-2007 years of development, MP3 in China's one or two-tier cities have tended to saturation. In the future market, the most promising development areas will be transferred to the Midwest region and its vast three or four-tier cities. Mobile internet age, mobile internet is increasingly popular, in the future who also deliberately bring a MP3?

Internet advertising

From the predictable to the numerous competition, people are becoming more and more understand: the future mobile internet business Competition should be 60%-70% is in the advertising field. This is not only the mobile internet in the next few years or the information services as the leading, and in the industry downstream also for this most realistic basis, as well as the past history of the internet has also validated: advertising effective and coverage, with the advent of mobile internet and increasingly subdivided; Not the service providers of those industries are ready (including: Mobile operators, mobile internet service providers, advertisers, products or other service providers), nor are there more and more forms of mobile information content and information acquisition, But because now the main consumer of mobile internet consumers is actually more thoroughly enjoy consumer consumers, and the previous generation is different: the previous generation also has a more concentrated production of narcissistic consciousness, the next major crowd has more consumption of narcissism based on mobile life habits. These have contributed to the next few years, mobile advertising will be in a high growth stage, the next advertising delivery, there will be several core elements: location information, mobile channel, status information, Mobile information consumption behavior record, mobile life classification information, etc., regardless of which is one, More than two elements of the combination can be imagined a number of business portfolio, especially for the advertising category, whether it is brand awareness, or sales promotions, are highly lethal, severely strong Food Network advertising (including A4 advertising) market share.

Search website

The biggest threat to the search giant may not be Microsoft or its peers, whose most formidable challenge is likely to come from consumers ' pockets or mobile phones in their wallets. As more and more consumers are using mobile phones to access the Internet, this has created an unprecedented challenge for the search giant, which has to deal with smaller screen space to place its ads, and all search Internet must seek new ways to promote online advertising. Computer screens can't disappear overnight. And earlier studies have shown that mobile internet advertising is even more efficient than traditional online advertising, making it more profitable. Almost one-third of young people use mobile Internet services, and once they become accustomed to young age, it is very likely that the media can be maintained after adulthood. However, search sites must be prepared for this rapid transition. After all, the phone screen is only two inches wide, how to make more space for advertising? In the face of this pressure, search sites must enter the mobile software domain, redesign software systems to make room for their advertising positions. How to use personal information to provide personalized advertising is also the key factor in its success in the mobile internet age.

Semiconductor industry

The convergence of communication and network in the 3G era will intensify, and the result of integration is to move the internet that is still on the user's desktop, and the electronics industry will change dramatically. Just as the rise of wireless communications (especially the advent of mobile phones) brings a chance for the semiconductor industry to shuffle again, the big line of mobile internet will also bring another chance to shuffle. The rise of mobile internet will naturally lead to large-scale production of related electronic products and equipment, and as a mobile terminal connected to the Internet, its status will be the same as the mobile phone in the era of wireless communications, as a killer electronic products. Most are now based on Ap/brew mobile apps. Mobile internet terminals should refer to all access terminals that are free to access and satisfy the consumer's Internet experience, including smartphones, UMPC, notebooks, PMP, and so on.

Network operators

In the mobile internet era, network operators will face great challenges from various fields, especially business models. From SMS, MMS, Java to WAP, operators have been very hard to improve the data services in the overall business income ratio. But the mobile apps of the carrier era are walled Garden (walled gardens), controlled by operators. Unfortunately, the mobile internet inherits the business model of the Internet: Open Garden (Open Garden), all open, free, and even free. The conflict between the two business models allows operators to face two choices: one is to defend their own "walled garden", one is for the arrival of the mobile Internet era to prepare to embark on the road of integration of terminals and services. Operators are feeling the threat of mobile internet. At present, operators through a variety of policies to strengthen the control of the mobile industry (such as the reorganization of the SP and independent WAP), on the other hand to the end of the integration of services and the road, the introduction of a variety of private brands of mobile interconnection applications (such as flying letters, Super letter) and custom terminals

Telecommunications

In the first half of the year, revenue from mobile communications and data communications grew 16.2% and 40.4% respectively over the same period last year, while fixed local phone revenues were down 6.8% from a year earlier. Only from the number of users, as at the end of July, the number of mobile phone users more than 600 million households, the first 7-month increase of 61.073 million households, the average number of 8.7 million households, for the calendar year is the highest, and fixed telephone users continue to fall, to 355 million households, the first 7 months to reduce 10.581 million households Mobile phone business Advantages highlight, on the one hand because the mobile phone has a convenient and quick natural advantages, on the other hand, since last year, mobile phone one-way charges, such as the full implementation of tariff concessions. In addition, the third generation of mobile communications 3G trial business, mobile newspaper, mobile TV and other fresh business, but also attracted more people to use mobile phones, the natural impact of telecommunications.

Internet access via mobile phones will be the most convenient way for Internet users to become accustomed to the future. The whole industry is waiting to welcome the mobile Internet spring. The impetus is mainly from market, transformation and technological progress. So far, more than 3.2 billion mobile users worldwide, Internet users close to 1.3 billion households, for the development of mobile Internet has accumulated a greater potential. Advances in technology have enabled companies to make good cards and create better conditions for the development of mobile Internet. Coupled with 3G, WiMAX, Wi-Fi and other broadband wireless access technology continues to evolve, so that the speed of mobile access more and more high. The mobile internet will grow faster in Asia than in the west and will grow faster in China than in the US, Roy predicts. Standing in the forefront of the future, the 2008 National 3G licence issued at the time when the mobile Internet took off. Mobile internet will certainly accelerate the development, in the next few years will be large-scale integration into our daily life, for us to add new entertainment and leisure, consumption patterns and business models, and so on, to bring us new experience! This also tests the whole industry chain market coping ability.