What is a bid to promote the long tail keyword

Source: Internet
Author: User
Keywords Bidding promotion
"Long tail" has two characteristics: thin and long. Fine, that the long tail is a small share of the market, in the past it is not valued market; Huge small market, but also occupy the market objective share---this is the long tail of thought. Analysis of the site's search traffic and keywords, we found: for the general small site, the target keyword to bring the flow of the total site search flow of the vast majority. Existing in http://www.aliyun.com/zixun/aggregation/9324.html "> site directory pages, content pages of keywords will also bring traffic, but a few. Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. Long tail keywords have characteristics such as: relatively long, is often 2-3 words composition, or even phrases. exists in the content page, in addition to the title of the content page. The search volume is very small and unstable. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

Long Tail keyword selection

Long Tail keyword selection is a very important work, the most important thing is to be based on the customer's perspective of the search intentions and ideas to deploy on it.

There are a few simple ways to share:

(1) Through the website idea and the website business related key words.

(2) Search for keywords through competitors.

(3) Search engines to determine the long tail keyword.

(4) Baidu Search the list of the clouds.

(5) Competitor site Keywords: through the understanding of competitors, as well as the competitive site keyword analysis

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