What is a long tail keyword? How to tap the long tail keywords?

Yes, many webmasters are looking for ways to tap the long tail keywords, these long tail keywords must have a conversion rate, otherwise it is meaningless, wasteful Our time. Here we discuss together:

First of all, we have to figure out what is the long tail keywords? Baidu Encyclopedia is defined as: non-target keywords on the site but it can also bring search traffic keywords, known as the long tail keywords. Simple point, that is, except the home page keywords are long tail keywords. Long tail keywords are characterized by relatively long, often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, but also exists in the content. Search volume is very small, and unstable. The long-tail keyword brings customers, the probability of conversion to the website product customer is much higher than the target keyword. There are a large number of long-tailed keywords in large and medium-sized websites, the total traffic brought by it is very large. Long tail basic basic attributes are: extensibility, targeted, wide range.

Method one: reasoning method: reasoning method is based on one's thoughts to expand the key words. For example, Shenzhen Travel Web site, he did is Shenzhen Tourism, Shenzhen Travel Network, Shenzhen Travel Web site. That according to some of our normal thoughts, we will search: Travel to Shenzhen, Zhuzhou, Shenzhen, Shenzhen Tourism tours ...

Method 2: Statistics: If you do promotion, it is a good statistics of what the key words conversion rate is high, the phone volume, then we will increase the keyword expansion and optimization next month. If you do not do promotion, then we can use TQ and other commercial software and CNZZ and other third-party statistical tools to analyze and summarize the words high conversion rate.

Method three: Tools: With some tools to statistics long-tail keywords, commonly used tools are: Baidu Index, Baidu search, Baidu drop-down box, chasing word network, love station network, super housekeeper and so on. Of course, instead of the keywords that appear in these tools, we do, and we also need a preliminary analysis, such as: Some of Baidu's related searches are brushed. Some keywords are useless, some are highly competitive, and all of us are discarded.

Method Four: Three types of law: Ask the class: For example, which site in Shenzhen is good? Which air-conditioning maintenance company in Shenzhen is good? SEO research center how? ... Comparison categories: such as: Beida Jade Bird and Dane Which is better? Taobao appliances and Which is cheaper than Taobao? ... Comparison of price categories: the United States and Gree air-conditioning which is cheaper? Which BMW and Mercedes-Benz your Jingdong Mall and the United States mall above the same price of electrical appliances?

Method Five: Development Method: Commonly used method of expansion has "brand, region, use / application, product features, products / services, profit model", such as: Gree air conditioner, Shenzhen air conditioning repair, office curtains, solid wood tables, wholesale. And these methods to re-combination, but also into a lot of long-tail keywords, such as: brand + area: Shenzhen Gree air-conditioning; use + features: household solid wood table; product + profit model:

The above five ways to tap the long tail keywords, make good use of it, I believe I can do a lot of keywords, so you no longer find the long tail keywords and trouble. The method is that I only talked about five kinds, but after you carefully analyze, you will find a lot of ways. Hope you can learn more. The above is a summary of some individuals, if there is anything wrong or a lot please advise.