What is behind the electric business war?

Source of manuscript: Liu Co

Newspaper reporter Liu Co

What is behind the electric business war? Is it a capital war or a channel war? Is it a common farce or a human challenge? In fact, all this is not important, the purpose of the electric business War is to change people's shopping concept.

In fact, the development of E-commerce today, from business-to-business to consumer to C2B, has been a subtle change in people's consumption concept. Take the example of the consumers, is online shopping, modern people who do not know Taobao? Who didn't keep a few express calls on the phone? So, in the online shopping is not what news, the electric business this war why can still be so concerned about it? The reason is that online shopping has changed the minds of many young people, but for commodity appliances, many older people still like to go to the physical store to look at, compared to, and these people are the family has decision-making power. So, the electricity business takes home appliance to go to war, is wants to change more people's shopping idea.

Why is the electric business war going to end hastily? Is there no money? Is the pressure on all sides? is not, is its purpose basically achieved. Jingdong said that the purpose of the electric business War is to put Suning's physical stores all closed, because it costs only 6%, and has a large number of physical stores suning cost up to 22%. This is the truth, but the truth behind, but is a kind of helpless, if the entity shop to disappear, then Wal-Mart do not do, it sells things, online have. It can be said that the electric business fight to the present, all parties have been satisfied with the effect of the Beijing-East consolidation of the status of the electricity quotient, Suning Gome did see the real store in the future competition in the adverse. The final result may be, Jing Dong still go Own network channel, Suning Gome put more hypostatic store into display shop.

And if the next line of the display shop will only show no price, to buy home appliances all online list, that is the final happy end of the war, the majority of people's needs. At this time, will jingdong go from line to line down? Where's the show shop? You may wish to wait and see!