What is IMC for integrated marketing communication

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp, integrated Marketing communication English as: integrated marketincommunications, abbreviation: IMC.

Integrated marketing communication was first proposed in the the early 1990s in the United States, is in the international advertising industry derived from the new concept of modern advertising, is recognized as the mainstream of the new marketing era, is the Enterprise "21st century Marketing communication theory." ”

The definition of integrated marketing communication is: "It is a marketing communication planning concept that requires full recognition of the various value-added means of communication used to develop integrated plans-such as ordinary advertising, direct response advertising, sales promotion and public relations, and combining them to provide good clarity and consistency of information, Maximize the impact of communication. ”