What is Internet thinking?

In my opinion, the Internet thinking is not business-to-business, or the consumer, Consumer-to-consumer, such as a marketing tool, plainly is how the product to sell out, how to sell out, and did not consider the user needs these products? Under what circumstances do users need these products? What crowd is suitable for these products? Have you thought about these questions? In fact, the internet thinking is actually the operation of the Internet to solve the product sales, promotion, operation of ideas. Is the user supreme thinking, is also a parallel platform thinking, which has two points: one is operating users rather than operating products, there are users and then products. Traditional manufacturing thinking is a product-centric, the network times the product is the communication tool, the purpose is to tap the needs of users to find a complete set of solutions to meet the needs, that is, "use products to break the ice, with the solution sticky." The second is the platform strategy, namely brand, manufacturer, channel, supplier, developer, service provider, media, consumer, Through the Internet in a platform to exchange value and maximize the benefits.

After analysis on the internet, I think the internet thinking is divided into the following six points:

1, open mind. I think the mobile Internet has always advocated the spirit of openness, starting with the open platform strategy of the major giants, Tencent first pulled up the banner of openness, but it was also through the well-known 3Q war to realize the need for more openness, the opening of Tencent's rapid growth rate, is already a trillion of companies, in fact, open is not limited to open platform , the most important thing is to be compatible with each other and be able to look at opponents with an inclusive mentality. It's easy to say, but it takes a lot of courage to do it. For example, millet, the author in the Millet company do share when you can feel millet although there are rice and micro-letter similar products, but still say to embrace micro-letter, with a good micro-letter public platform, this is an open mind, so can achieve the brilliant millet.

2, focus on thinking. Focus can also be considered as focus segmentation, if the era of PC Internet needs a lot of information flooded, then today with the mobile Internet platform for the continuous improvement of information, netizens have been from the need to all-inclusive various information content into the need for more accurate subdivision of content, So today's product promotion needs to focus on the precise crowd positioning, everyone knows that Facebook is now the biggest income from social advertising, Tencent wide-point, Baidu Alliance, Ali mother and other well-known Internet advertising Alliance is not a variety of large data analysis of the needs of visitors, push the most accurate advertising display. The product is also so, the famous Huang Taigi, although only sell pancakes, but through the focus of the Internet thinking, the pancake sales and new media combined to achieve a fruitful return, and K friends from the beginning of my position, the goal is to create a full social high-end networking platform, the circle of human pulse economy, only focus on this point, In order to develop better.

3, innovative thinking. Recently, the internet has sprung up with a new term called "micro-innovation" and the gold-cutter brothers are a strong advocate and promoter of this new word, he believes that micro-innovation is a user-centric application of innovation, in a small, sustainable way to trigger a big change in the market. He pointed out that QQ with micro-innovation to kill MSN, is the use of micro-innovation, and in my writing, Tencent is also using an interesting cartoon short video "Quietly 200 million geese" to celebrate QQ users online number of breakthrough 200 million.

In fact, do a good job of micro-innovation needs attention: 1, small focus, close to user demand for psychological 2, rapid iteration, and constantly try and error. It is learned that micro-letter this subversive mobile internet miracle is from micro-innovative Internet thinking, attention to all product details, seize the user's G-point, continuous rapid iteration, According to the weakness of competitors to disintegrate, and eventually launched such as "shake" a variety of details of micro-innovation, a comprehensive win users and the market reputation. Brand Marketing Master Liang Hongjun founder of the Wind Nest Society positioning is the innovative business theory model and landing Solution Exchange platform, in the case of all the organization's own clubs are charged, with a free and innovative mode of rapid access to the circle of heat, through this gathering of the wisdom of all walks of life, through information interchange, experience sharing, open up node resources , creating business value, so that everyone within the group to gain the benefit of sharing, is a coup.

4, altruistic thinking. Coincidentally, I comb the Internet thinking six key points in the important one link altruistic thinking, Chen vegetable root brothers also specifically mentioned altruistic Internet thinking, he thought altruistic on the word: by first to others, and then let themselves also profit, and finally realize the benefits of WIN! In this respect, I am in the actual operation of the process of feeling, first of all, do not think about how much you can gain, first consider how much help to others, in fact, not all of the altruistic are in return, in fact, most of them may not return, so I was well-known angel investor Cai wins the name "philanthropist", However, I still can feel the return of altruism in the course of the development of friend K. In fact, the origin of the development of the K-Friend is hope to give me a micro-letter inside the friend (K friends) to build a bridge of communication, through this bridge can let more K friends from the docking of resources, although not everyone can benefit from this, But as long as there is a part of valuable interaction is worth doing. A lot of people wonder why K friends have such a strong advisory group, in fact, many of them before I use altruistic thinking to help them a little bit of strength, get other people's approval to get other people's recognition, so I suggest you in altruistic thinking, do not consider the future return, but can be more relaxed.

5. Cross-border thinking. Cross-border thinking is actually my most willing to mention in the internet thinking, we stepped into an "Internet +" era, Tencent board chairman Ma pointed out: "Internet +" is a trend, plus the traditional industries. Over the past more than 10 years, the development of the Internet has clearly shown this: the addition of media to create a network of media, the impact of traditional media is very large, add entertainment to generate online games, add retail generated E-commerce, is now very large; Recently, internet finance is very hot, the internet will make finance more efficient, better serve the economy, meet the " General financial "spirit. So you'll find that the Internet will involve integration in every field, not long ago, the Dark Horse games in the circle, is the Internet + Sports + financing of the integration, such as our K-Friends Advisory group has such as feather spring to participate in smart wearable investment, there is a subdivision of the social app "up+", Star Timing career to do the internet investment, Feng Xiaogang director of investment in children's education system cases, there are many stars open Taobao star Shop, only with Cross-border thinking, in order to have more opportunities.

6, from media thinking. From behind the media is actually the fan economy, recently I have been in the propaganda media driven by the fan economy, not limited to our skin elf is already tens of millions of users from the media operating platform, more importantly, indeed through the thinking of the media to drive the fan economy, really put those potential users activated as effective fans, Develop into active fans through interaction with effective fans, there are a number of core fans emerging from active fans, and these core fans are the origins of the truly most valuable fan economy, and for the media, the core fans are the transmission, for example, fans of the thought of the Luo mind will disseminate valuable content through their various means, Attract more friends to focus on logical thinking. The most valuable from the media is since the dissemination, in my opinion the best product is the dissemination of products themselves, such as micro-letter red envelopes, such products are all willing to spread, because it perfectly grafted the financial, games, social, so to achieve great success. Since media thinking is not all self-centered, it should be centered, micro-letter group is a typical to the central, so you can make the interaction between people more free and open, K friends in the development process, is through the central management mode, so that the heads of all over the country to move up, everyone's independent management development, Eventually they converge to be bigger and stronger.

(Responsible editor: Lvguang)