What is Internet thinking?

Guide: What is the Internet thinking? I am afraid that Lei's seven words "focus, extreme, word-of-mouth, fast" does not speak clearly.
Recently, because of an article, "Carving ye beef brisket why not succeed?" triggered on the interconnection of the thinking of the marketing war, carving ye handwritten reply to "carving ye personally uncover: carving ye beef brisket why failed?" Two people you came to me to fight a few rounds of a draw, but it gave those who do not think of the internet thinking back to the tongue. In addition to the previous phase of millet company Li Vanchang Strong launch of the "participation: Millet Word-of-mouth Marketing Internal Handbook", making the Internet thinking gradually become the trend of rising. Do not say the internet around the internet thinking caused by the curse of war, anyway, they have a vested interest in Internet thinking has no loss, but those who are bitter learner imitators really hurt. If no one ever comes forward to tell the truth about Internet thinking, I am afraid it will hurt more innocent people.

In fact, what is the Internet thinking? I am afraid that Lei's seven words "focus, extreme, Word-of-mouth, fast" is not clear, as for those successful applications such as carving ye, Ma Jiajia, Hering can not really speak clearly, not to mention the Li Vanchang of the Internal handbook-style "sense of participation" a book, Of course, will not disclose millet company Internet thinking to achieve the magic secret of marketing success. I wonder when this mystery surrounding internet thinking can disappear?

Of course, if I do not reveal, carving ye and the Big bear who is wrong, the bitter force of the imitators and learners will not be clear, no benefit of the cock Silk fans are more frequent for the internet thinking of the bill, after all, can not escape the "use of millet mobile phones, eat Huang Taigi pancakes, eat young master meat clip film, eat Eagle Beef brisket, with Ma Jiajia sex goods, with the elephant condom" Miserable fate. Don't scold me, look at these a few, which is not a stick of cock silk label? What is not the industry's "Zhao Benshan"?

So how does Internet thinking capture the hearts of fans? Speaking of these, fans of the heart may be cool, the copycat or back, not my intention, just hope that those who make the concept of Internet thinking back to the value itself, can provide more and better services, or to say more about the Internet thinking marketing truth.

Secret one: Where is the ultimate quality?

If I say this, perhaps a lot of fans of the mood is not beautiful, don't blame me to say out, say it is my right, how to understand is also your right. First do a small market research, ask, if you "with millet cell phone, eat Huang Taigi pancakes, eat West Master meat clip film, eat Eagle Beef brisket, with Ma Jiajia sex goods, with elephant condom" What kind of feeling? If you live on the internet thinking of a small house again, if you open the Internet thinking of the electric car, What kind of feeling will it be? Remember a friend who came home from Spring Festival and took it just from on the internet grabbed the millet mobile phone, his mother saw, said: "Son, do not mix in Beijing, see the next door of the cockroach, you together light butt grow up, you learn well, admitted to Beijing's University, others study is not good, sophomore dropped out, Now open a car repair shop, take the Apple phone, driving is the Audi A6, Live is 160 square meters of the more layer. Look at you, use the millet mobile phone, rent 10 square meters of single rooms, squeeze 4 cents of the bus. Worry people Ah! Later, the man returned to Beijing to change an apple, he said: "Rather with Apple 4, also do not ...". Helpless Ah.

Of course, the author is not the king freely, but not the quality of countless feast of the official master, really do not dare to judge the ultimate quality of Internet thinking products, dare to eat, did not feel how delicious, but also did not feel how nutritious, as for the taste or feelings, really better to see the old teacher of As for those who use, some do not use, some do not dare to use, in public, held up to take photos, and really like Mingzhu on the CCTV stage to do the experiment, not too dare to raise their hands.

In fact, to say that the ultimate quality of the most "non-beneficiaries" is Luo luo fat, tinkering to do the time is not short, Ben came up with the ultimate quality of the mobile phone, really difficult him, a teacher of English training, with a good eloquence of the people, but to develop the ultimate quality of the mobile phone, in his own words, is the second best mobile phone in the world. The result? Whether the fans believe it or not, I don't believe it anyway. If the ultimate quality of the mobile phone is so simple, then I believe that the world has already entered the nth Industrial Revolution stage. Facts have proved that there is a king freely stand out, seemingly uncovered some what, do not know is really false, make the uproar, made the internet thinking Door faction boss Lei also was rolled in, almost let the internet thinking of the chaos, of course, finally everyone died down, the rivers and lakes to calm.

In fact, to say the most dare to carry forward the ultimate quality of carving ye beef brisket, look at the online 5 million of the formula, not only to put the word "million" behind the yen, the rouble is also scary enough, in order to the ultimate quality of the carving ye also really enough under the million, of course, also do not include the early touches, such as the Old Master, and other stars. The author is curious, has attracted to go, thought can eat Cang Teacher's body banquet, was told not to open, really ages ah.

See here, those who look at the lively fear of the people must expect the author to make a conclusion, this can not say, their own experience to go, how to think, rely on your dick Silk IQ.

Secret two: Big Data Internet cloud computing makes information symmetrical or even more asymmetrical?

The author studies symmetrical marketing, for this reason also wrote a book published, do not mention, this article can not advertise.

Some people say that big data, the Internet, cloud computing and other "foggy" words make information symmetrical, if I say in place, not information symmetry, but "let you know the information is symmetrical, should not let you know the information more asymmetrical." Some people don't believe it, and someone believes it, and it's not surprising that the key is what you do. Professional people will feel the information symmetry, no professional people will feel the information asymmetry.

From the marketing point of view, these Internet technology to make some people confused or even worried. So what do many traditional marketers do? Marketing for Internet thinking. I believe that the traditional enterprise home only Mingzhu have not believed, other including Wang, Yu Liang and other people are basically believed. But information asymmetry ah, the internet thinking of the resources to buy, the internet thinking of the information asymmetry is not mastered, so, although they are ready to go, but in the end they are not stupid, do their own things, let others internet thinking it.

Let me summarize what is asymmetric information in the age of great interconnection. Look at my summary of the right, the wrong not to scold, do not point praise on the line. The so-called asymmetric information, that is, people say things you do not understand, people put the data you are not sure, other people's operating methods you are not clear. What are they talking about, for example, Internet thinking, and what are they talking about CTB? You don't understand. For example, they say 5 million in the end is true? How many years they say to make tens of billions of catering enterprises, you believe it or not? They say to get A to Z round of uninterrupted "crazy cast" really there?; You are not sure of the data. For example, if someone's crazy news comes from where you know it, you don't know how to get the million fans, but you don't know where the formula is. This is information asymmetry.

If you can create even greater information asymmetry to play marketing, perhaps you can achieve Internet thinking, not necessarily on the Internet to play, otherwise, is "professional performance, do not imitate."

Secret three: Do they really fly like pigs?

Unless there is always wind in the world, of course, to achieve air supply, otherwise, pigs fly is really not a good thing, fell it is sooner or later. This is the Ray military to describe and encourage the entrepreneur's word, the premise is to stand in the tuyere, the pig can fly up. In fact, there are pigs flying, but most of them fall badly.

So, why do the internet thinking of the above mentioned several enterprises have not fallen? Not the pig itself, the key is the wind from where the tuyere. This is like the Monkey King, he can please to the wind mother-in-law, how windy, how to blow how to blow, of course, not only can the pig blow up, but also can Dance beautiful dance.

It is said that a pig who was badly hurt asked an internet thinker why he fell like this. Answer Yue: Go back and look at your resume. This buddy confusing, forced to go home to turn resumes, Gree five years, Haier six years, has been a branch manager, and then their own business, this resume although not glamorous, also not to fall! is puzzled, the internet thinking Master sent micro-letter said: "Forgot to ask, do you have Internet background and contacts?" The man suddenly realized.

No criticism, if you can blow the wind of the Internet, you have the ability to fly, otherwise, want to do the Internet thinking in this respect to cultivate a few years of skill, otherwise, obviously is the opportunity, you go up, the wind stopped, you are not down? Conversely, you go up, even if the wind stops, still someone to help you blow, at least will have a soft landing.

Secret four: Can fans really create value?

The idea of introducing consumers to create value is what I advocate, and of course it is advocated by internet thinking. This is where many imitators do not. In fact, the fans are really cute, if you treat them slightly better, they will serve you for free.

This is where I want to be a great internet thinker. Smart Internet thinking entrepreneurs are serious about interacting with their fans, and then getting product improvement advice and marketing information from their fans, like a war, knowing and knowing, how can you not win? Of course, the most valuable place here is to introduce consumers to create value, Can think from two points: first, superficial product improvement, the second is available consumer characteristics.

If you want to use consumers to create what the core value of products or research and development to improve what, I think it must be nonsense, although there are no lack of fans of technical research and development experts. Therefore, the real need to obtain from consumers the value of the product itself is superficial product improvement, that is, small minor repair minor features gadgets, but the real effect on ordinary consumers is precisely these "small" aspect, this is the Internet thinking to introduce consumers to create value of a great place.

The most absolute is not into marketing before the consumer's consumption characteristics set out, consumers purchase psychology, purchase habits, consumption characteristics, such as the main information obtained after all, Internet thinking marketers can make effective marketing plan, this time really is a pig can also fly up, the reason is very simple, A consumer is the wind that blows a pig.

Here I would like to talk about those imitators of Internet thinking-those stupid pigs that fall off. Introducing consumers to create value is the fundamental of Internet thinking, learning Internet thinking, is to learn when the worm into the belly of consumers, consumers think what you know, this is the essence.

Secret five: In the end is "lap-layer marketing" or "Circle of people marketing"?

Some people put this question to me many times, the beginning really did not think so thoroughly. Now try to share my thoughts with the public.

I think that the internet thinking is not only the circle of marketing and marketing, why? In general, is the Internet to establish a circle layer of marketing, the Internet under the implementation of the circle of people marketing. In a word, the Internet thinking marketing is through the Internet-style lap layer marketing to achieve the purpose of the next circle of people.

We can check the information or data, millet mobile phone line on the sale than in the end is how much, more can be straightforward to see how Huang Taigi pancakes and carving beef brisket is how through the Internet-style circle layer marketing people circle to their store for consumption.

The traditional circle layer marketing is the target customers as a circle layer, through some of their information transmission, experience interaction, the so-called precision marketing. And the internet thinking of the circle layer marketing is not, they are the target consumer group into a different level of understanding, consumption, influence of different levels of the circle layer, and then through the Internet to the different levels of the audience to spread the community, and then let marketing information in every circle layer fermentation, Then in different circles of the breakdown of the population between the fermentation, and finally form a strong marketing potential energy, so as to form the so-called explosion or tipping point, to reach the ultimate goal of circle-level marketing-circle people.

Then through the internet thinking of the circle layer Marketing How to enable people to achieve consumer purchase? So where do people circle? This is what I let everyone check millet mobile phone line under the sales data, find the answer, if the millet company see this article, also can publish data, the premise is to information symmetry ah, without a flicker. To provide you with a clue, once upon a time, those who can not get the millet phone's loyal rice noodles, able to spend a high price online under the mobile phone store to buy online a difficult mobile phone, and like a cottage machine, almost any line under the mobile phone store can buy millet mobile phones. Let's think about why.

In addition, I would also like to remind professional marketers, marketing channels and communication channels is not a concept ah, may wish to analyze the two aspects of millet mobile phone internet thinking marketing, there will be big harvest ah.

Secret Six: N round what is behind the financing?

It's hard to say that these seemingly unusually cautious hands hold countless dollar-denominated guys-venture capitalists. They dared to invest tens of millions of dollars in college students who did not see the trees, and they dared to assess tens of millions of of dollars in valuations for an internet-thinking project. If you are an entrepreneur, you will pay attention to these so-called A-Z round of financing, will certainly pay attention to these VC and PE evaluation out of the imagination of the valuation, a financing, a valuation, simply let the entrepreneur's heart is drunk. Looking at the Internet thinking entrepreneurs are spending a lot of VC and PE money, really envy.

What's behind this? The Big Bear explained in his article that I had seen the "top design" of the venture capitalists and knew what the top design looked like. Many ordinary people want to learn the Internet thinking to start a business, one day will be favored by VC and PE, not to attack entrepreneurs, if only the Internet thinking, maybe it is just a dream.

Really dare to write down, in the future I also want to pass VC and PE to realize entrepreneurial dream!

Conclusion

Internet thinking makes entrepreneurs and entrepreneurs miserable. Why do the big and vigorous V on Weibo speak less? It is said that all the successful people who engage in internet thinking talk about how to transform the Internet thinking. I believe that the use of Internet thinking is not a sin, the key is not one-sided into the internet thinking of the air, accidentally fell down, but to bear the wisdom of half a lifetime. Of course, I am not talking about risk control, but the resource integration of Internet thinking.