What is marketing? Seize the consumer's "greed" and let "good" products show

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Since the blog shut down after a long period of time did not write a blog, on the one hand is to build station technology seems to have nothing to write to share with you, on the other hand, the "SEO" this word feeling has not been so important. I believe you webmaster take out their own to do optimization of the most proud of a website to see the flow statistics to see the real IP will know. From now on, Pengjian will be in the blog mainly for you to bring some marketing methods and marketing success stories to share, followed by the Div do some web effects tutorials. If you don't talk, go straight to the subject: What is marketing?

We often talk about marketing, we will say a lot of unrealistic things, such as: micro-bo marketing, micro-credit marketing, blog marketing, marketing and so on outside the chain. In fact, the knowledge of a name, and the real marketing how to talk about it? We use the most popular words to analyze marketing: "Let consumers see their products, and let them use." "In fact, we use all of the above methods, nothing more than the information of their products exposed, let consumers see." And think about it, a marketing method if all the people use him is also called marketing? So how to marketing, this is to see how the planners of the normal way to "change" characteristics.

Here is a formula for my own experience:

Good products + Marketing = Selling

Bad products + Hot = white busy

From the formula above, the main task before doing marketing is to improve their products. Because a good product he is like a horse, today's bole and more than one, but they do not go to find their own maxima. So it is more necessary to have a lot of bole in front of the show a good side, which can get many of the appreciation of Bole. And bad products He is like a donkey, even if thousands of performances of their own Chichori skills, eventually bole are just a smile. Therefore, marketing must have a good product.

Everyone has greed, and this "greed" is the most important thing we need to grasp as marketers.

We use the example to speak:

1, Baidu Bug Marketing (Baidu Cloud + hundred pay).

In the previous period of time to fry a hot thing, "Baidu appears a bug, only need to spend 0.1 yuan can be worth 500 yuan 100G network disk space." In all the consumers enthusiastically cheered himself to find Baidu such a big company finally out of the bug, the news of the major media have to report to the beat. Customers in the active registration account and payment opened the network, Baidu will be in the back of the proud of their products in the future user volume.

This time the so-called bug Baidu tightly "lost" the text displayed on the 499.9 Yuan page (Baidu's own products do not need cost). But he got a lot of news media for his products to report, he received countless users of his products have a chance to use and display opportunities.

What is more, this time originally for Baidu Cloud planning marketing, but also to promote another product-hundred pay. Before this bug appeared, almost everyone only knew Taobao Alipay, Pat Tenpay and never heard of any hundred pay. And this time in marketing, the need to buy a network of 0.1 yuan can only use hundred pay payment. Blow registered hundred pay people are countless.

Baidu this time integrated marketing stone, seize the user's "greed" read, for their two products the most successful publicity.

2, 11 against the platform National Day "kill for the Phone" marketing (Kingo Tiema).

Kingo Tiema is a three-year theme of the game, this game is really a good game (Pengjian himself has played. After the launch because the players are accustomed to all, DotA, true three unique, heroic alliance and other similar games, so willing to join the Kingo Tiema players are not many. In this one national Day 11 war platform launched the "Homicide change" activities. The task is to kill in the game + assists a total of 50 times, you can get 10 Yuan telephone bill.

Played friends know that in the game to kill + assists more than 50 times is not difficult, but very few players can be completed in 1 games in general need 2, so 11 battle platform to seize a "degree" word. Let me explain why I have grasped the degree word: (1) too easy to get a small effect, too difficult to get no one willing to participate, and 1-3 games is just good, and for the first time to play the players, the 1th game generally do not know what the end of the general will be willing to play 2-3 games. (2) 10 yuan a lot of money, a platform inside a lot of players, this activity is believed to participate in a lot of people, so a person charged a charge this fee is very large, so charge can not be too many charges. If in order to save costs, can only get a few dollars, players will feel platform stingy not willing to participate, and 10 Yuan Bill is just the National Day October 1. No more, no less. (3) This activity each mobile phone number can only recharge, thus can obtain propaganda function, also can reduce the fund to lose.

This time, the players from each other to pass, coupled with 11 of the comedy platform of the Funny invitation language "So-and-so risked death, Kingo Tiema Kill for the phone ..." interesting and beneficial, players can not participate in it? 10 Yuan Bill is actually not much, I believe that for the players, the bill is actually insignificant, But the participation is a lively, coated is to play the game to make money.

Example here I only list 2, in fact, to observe a lot of local activities, promotions, etc., are surrounded by a point, to seize the consumer's "greed" to let them contact their products and use, the end is the purpose of marketing.

Today Pengjian's personal opinion is written here, I believe that readers see this article on the "marketing" a new understanding of the word.

Note: Original published in Pengjian blog: http://www.pengjian1991.com/index.php/archives/1061 reprint please specify.