What is micro-marketing-is your micro-marketing done?

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2013 is coming to an end, memories of the year in the marketing circle the most fire is "micro-marketing" three words. Now, micro-marketing tools, micro-marketing training, micro-marketing books are already in the "mass production." More and more people do micro-marketing, Bo Master Hu Song also like to spend one months to study micro-marketing. But how much is the real success of micro-marketing? In the n times of the size of the party and the course, I not only want to ask: are doing or preparing to do business or personal friends do you really understand the fundamental or concept of micro-marketing?

Now let's take a look at now most people (including many micro-marketing training courses) on micro-marketing awareness: micro-marketing = micro-bo + micro-vision (video, film) + micro-letter (personal number, public from the number) + Micro Mall + two-dimensional code; This is the micro-marketing that most people understand and disseminate, Some people say that micro-marketing is a new and unprecedented way of marketing, I do not know how you reader you understand.

Here, Hu Song just want to say that these concepts are inherently wrong. First of all, the concept of micro-marketing has always existed, it is not a new rise; Micro-credit, micro-blog, micro-video and so these are the scope of micro-marketing, individual may be used as a synonym for micro-marketing, but can not be defined in this micro-marketing.

The real concept of micro-marketing is: "To small beats big, to light Bo heavy." Any can achieve "with small beat big, to light bo heavy" marketing means can be called micro-marketing. The methods mentioned above are only part of the micro marketing. Tips: This article is the Network Marketing Planner, localization O2O marketing expert "Hu Song" original, want to see more articles please search Hu Song, or login Hu Song (pinyin) point card mother. Please retain this copyright information when reproduced.

At this point, the concept of micro-marketing has been very clear, some friends may ask "These conceptual theories on the actual operation of the impact?" In fact, many people do not do micro-marketing of individuals or enterprises, only know blindly complaining, but do not want to spend some time to analyze, if the implementation of the situation is not a problem, the following directly affect our marketing results:

1. Unclear concept – no real understanding of micro marketing

This is a very serious problem, and many friends are unaware of it, as I have just asked: "Are these conceptual theories having an impact on the actual operation?" There must be people asking questions like that. The unclear concept will result in operational deviations, operating deviations will cause the execution of waste, and ultimately waste our valuable time.

2, do not pay attention to, did not see

Many companies are already doing micro-marketing, but not enough attention. Simply put, enterprises must have the most priority in order to do a good job of micro-marketing. Set up a specialized marketing small team, the rest of the departments actively cooperate in order to achieve micro-marketing to maximize the effect. And now a lot of enterprises, just to find some unrelated people to operate, no team, no support, no co-ordination, so it is difficult to play a role.

There are still some enterprises do not see the Internet, E-commerce trends, to end up still think that their own enterprises do not need to do network marketing, for now there are people with this idea, I really worry about their future, because they will soon be replaced by competitors.

Are there any enterprises that do not have to do network marketing? Today, here I repeat the definition: "As long as your customers have Internet behavior, you have to do network marketing." As my teacher Kun often said, "Now is not to do the problem of network marketing, but, want to survive must do network marketing."

3, no planning

Do anything if there is no reasonable planning will be a mess, network marketing must be planning first, implementation in the post. It's not just a pat on the head, it's a matter of planning this piece of content I wrote an article before "Network marketing strategy, planning, planning, you have done?" Here is not to say more, interested friends can go to see: http://www.admin5.com/article/20131224/533342.shtml

Next, the author will write down in detail the micro-marketing tool "micro-letter" to promote the operation of the means, please pay attention!

Author Information:

Hu Song Network Marketing Planner, localization O2O marketing expert, division from the console network marketing expert Kun. To see the author more articles please search Hu Song or direct landing http://husisong.com/micro-signal: husisongcom