What is more important is the content of the website and the analysis of the outside chain?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To do the ranking of the site, need to do a lot of work, apart from some basic can be completed one-time work, such as Web site architecture, URL format, template basic optimization, and so on, the rest of the work is basically to increase the original content and the construction of the outside chain. These two jobs are the most time-consuming and most difficult of the SEO process. But if you ask yourself which of the two key elements of the content and the chain are more important, how would you respond?

In Li's view, although both are very important, but must choose one of the words, the author is more willing to vote for the content. Perhaps more friends of my opinion is not very agree with it, the following is my content with the outside of the chain of some views for your reference.

Judging from the current ranking algorithm, both occupy a very important position. As for the search engine in the eyes of which is heavier, now I am afraid it is outside the chain bar. Simply put, an original high-quality content of a website ranking directly help, that is, search engine found this article on the weight of the site to be increased, far less than a high weight outside the chain on the site rankings help, and bring more frequent search engine spider crawling. But this is just a direct help, taking into account a high quality article may be a considerable reprint, so as to get more outside the chain, especially by some high weight of the site reproduced, so as to bring greater help for the site rankings. On the contrary, a Web site outside the chain no matter how powerful, nor can it bring more high-quality content, it can be said that the role of the chain is relatively monotonous. At the same time, the role of the site within the chain is also obvious, the original content between the formation of the chain, with the content of the formation of the chain, the role can be the same? obviously impossible. To give a simple example, two of high-quality original content between the formation of the chain, and two of the collection of articles in the chain, as in the search engine serious that two original content of the individual weight than the two collected high (this is for sure, do not explain), Then the two high weight of the page link between the weight must also be higher than the weight of the two links between the pages.

The nature of the outer chain is the polling between the websites, site A believes that the content of the site B is valuable, so the site A gives B a chain, in the search engine seems to be a site to recommend B, when this recommendation is more, the search engine will think that B content in some keywords is indeed very valuable, So rank B in the front. This is only the essence of the chain, but now outside the chain, how many of the construction is holding this idea? Almost no, the webmaster are now a single idea, the chain is used to promote rankings. and the current external chain algorithm is obviously and the search engine advocated by the user experience as the goal of contradictions, in the current algorithm of the Chinese and foreign chain is very important no doubt, but it is not difficult to imagine, the future search engine is likely to change the external chain algorithm, to the site of a threshold of factors, when other aspects of the site performance is not good, such as too little original content, No matter how many high weights the chain also does not allow it to rank very well.

Then from the user experience, this glance, a Web site has a strong outside the chain of support for its user experience is not any help. The user enters a website, will only pay attention to this website to have what content, whether the content is novel, to oneself whether has the help, completely does not consider this website the outside chain condition how. Perhaps rely on a strong outside the chain, a site in front of the user search keyword after entering the site, but found that the content of the site is very poor. Over time, users do not like this site, but also to the site in front of the search engine generated distrust, which is fatal to the search engine. So it can be foreseen that the future search engine algorithm changes, will always be the original content in more important position. And a good content of the site, can stay users, the next time the user may directly search the name of the site or even directly into the Web site, and do not need to search the search engine keywords in. In other words, have a good content to let users remember your site, so that your site into a brand, so that the site's dependence on the search engine is reduced, this is not a better state? A website that relies heavily on search engines is actually very dangerous, It is likely that a slight change in the algorithm will allow you to fly to nine.

So, if you are in the hands of the site to make the brand in the industry, want long-term operation down, then please put the site's content construction in one of the most important position, rather than put the most energy on the construction of the outside chain. It is not easy to write an original article, but the value of absolute things over the over. Admittedly, the chain is also a need to attach great importance to the work, but it is recommended that you put the chain is lower than the content of the position. You know, as long as the content is good enough, it can naturally attract some outside the chain. The outer chain is too strong to form good content. Of course, just want to run the type of traffic station is still able to put the chain in the first position, which is understandable.

This article from http://www.seolidong.com/post/29.html, I hope you can do with the quality of the reprint, only we have the quality of the reprint, our SEO can really embark on a healthy track, otherwise if the reprint does not retain other people's copyright information, The motivation to write an original article is gone. So the quality of reprint, in favor of each one of us.