What is OpenXLive

WP OpenXLive's first open platform financing tens of millions

Type: Reprinted Author: Wenzi Long Time: 2014-05-28 14:56:03

Into 2014, WindowsPhone (hereinafter referred to as "WP") unusually hot capital markets, and WP market competition has also opened a new curtain. OpenXLive, WP's first open platform, sounded the first sound horn and won tens of millions of RMB financing from well-known investment institutions Suzhou Yuanhe Origin Capital, Haitong Creative Capital and Shanghai Kam-Rui Venture Capital.

What is OpenXLive

For WP application developers, OpenXLive is best known for its OpenXLive SDK. With OpenXLive SDK, app developers can integrate their app with social, payment and advertising functions in just 10 minutes. Overall, OpenXLive offers application developers an open, win-win and innovative platform on WP that maximizes the value of application developers.

For WP mobile phone users, OpenXLive is a bit similar to "91 Mobile Assistant" on the WP platform, which has a wealth of domestic and international high-quality game download resources, including a variety of games in the United States, Europe, Japan several times to enter the WP market rankings Top ten, the cumulative total number of downloads more than 200 million.

Why OpenXLive gets capital favor

Now in the Android and iOS duel hegemony situation, as OpenXLive on WP Why can also get the capital so popular? For this issue, industry believes that the reason why OpenXLive will get the capital favor, mainly for two reasons.

On the one hand, after entering 2014, Microsoft began to increase its investment in WP. At this year's MWC, it first started strategic cooperation with Qualcomm to launch the "WP Integrated Design Solution" and then at the just concluded Build2014 conference Announced that the Windows operating system will be free of charge for devices (smartphones and tablets) with screen sizes less than 9 inches ... all of which indicate that the WP market is about to burst.

On the other hand, currently OpenXLive has installed more than 30 million mobile phones on WP handsets, more than 170,000 new devices daily, and over 2.5 million daily active users, covering more than two-thirds of WP handsets in China. OpenXLive can be said to be WP's first open platform in terms of installed capacity, number of devices covered or number of users. This also means OpenXLive has the first-size advantage in the future of the WP market.

OpenXLiveSDK hidden potential

In addition to the scale, OpenXLive also has a great competitive advantage in technology. OpenXLiveSDK, for example, has 70% of developers in China recognized and used. It is a multi-functional component of WP's APP that developers can quickly integrate into their apps to make their APPs more sophisticated and at the same time gain more profitable ways.

OpenXLiveSDK pioneered a number of innovative modes of advertising such as open screen, plug-in screen and integral wall. With its powerful data analysis and management background, in-depth study of user behavior data, complete judgment of user attributes and precise targeted marketing can guide APP's daily operation And promote the same time, bring more traffic and advertising revenue. Not only that, OpenXLiveSDK also supports mainstream social platforms such as WeChat, Weibo and Facebook, as well as one-stop multiple payment methods to help developers easily share mainstream social functions and payment functions such as sharing, paying attention and obtaining user information. .

The future development of WP and application developers are closely related. From this perspective, the real value of OpenXLive lies in the fact that OpenXLive delivers more convenient and effective technical support to more developers through stable, efficient and evolving service applications and tools, and at the same time provides great success for the successful broadcasting of APP Help and effectively promote the overall development of the WP market.