What is real internet marketing?

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If traditional marketing is about creating and meeting the needs of companies and customers, then what is Network marketing?

This definition contains 5 elements:

Process

Like traditional marketing programs, network marketing programs are accompanied by a process. The seven phases of the network marketing plan process include framing market opportunities, developing marketing strategies, designing customer experiences, crafting customer interfaces, designing marketing plans, leveraging customer information through technology, and evaluating the results of the entire marketing plan. These seven phases must be coordinated. Although the process is described in a straightforward way, marketing strategists usually travel back and forth between these seven phases.

Establish and maintain customer relationships

The goal of marketing is to establish and create lasting customer relationships. So the focus shifted from looking for customers to nurturing a strong enough number of firm, loyal customers. A successful marketing plan pushes the target customer along the three phases of the relationship: cognition, exploration and commitment. It is worth emphasizing that the goal of Internet marketing is not limited to establishing relationships with online customers. Instead, the goal is to build both online relationships and offline relationships. Network marketing programs are likely to meet those who use both online and away

Line serves as part of a large marketing campaign for customers.

Online

According to the above definition, network marketing Use the network world can use the marketing means. However, as mentioned earlier, successful network marketing programs may need to rely on traditional offline marketing tools, such as monster.com to provide staff recruitment and job search services, whose success is directly dependent on the effectiveness of television advertising, especially the super soccer ads that have been widely successful a few years ago.

Exchange

The core of online and offline marketing programs is the concept of exchange. In the network economy, companies must be very sensitive to cross channel exchange. In other words, evaluating an online marketing plan must be based on its impact on the overall transaction, not just the impact on online transactions. Therefore, online marketing may facilitate the sale of retail stores. If companies need to measure the independent impact of online and offline marketing programs, they must be increasingly sensitive to these cross channel impacts.

Meet the needs of both the company and the customer

I have a deep experience, every morning to check their Baidu rankings, on the Yangfan site planning to see what good knowledge points, to draw on their own, and then apply to the actual. Obviously I am satisfied and faithful to the site. But this exchange is unstable if the company cannot repay its debts to its employees, suppliers or shareholders. The customer is happy and the company is unable to maintain its revenue. Therefore, in order for the exchange to continue, both sides must be satisfied.