What is required for a qualified medical planning copywriter?

Summary: When it comes to copywriting, I believe we all know that a good planning copy requires a deep foundation, like in advertising, planning and copywriting is two different positions, but many companies need this kind of compound talents, so that, over time, on

Speaking of copywriting, I believe we all know that a good planning copywriting need to be very deep, like in the advertising, planning and copywriting is two different positions, but many companies need this kind of compound talents, so that, over time, for the planning of the copy is very sought-after. and Sun Chen in the medical industry has been two years, engaged in such work has accumulated some experience, today to share, how to do a qualified medical planning copy?

What is required for a qualified medical planning copywriter?

This question has a lot of friends add me when asked, in fact, want to do a qualified medical planning copy said difficult some difficulty, but said simple is simple. How to do it? Before thinking about this issue, you need to consider the medical industry needs to achieve an effect, as you understand the industry, know what the industry needs, you can achieve the desired effect, then, you are a very qualified planning copy.

I think, first of all want to do a qualified medical planning copywriter first of all do the following:

1, clear their own responsible for the disease and the nature of the hospital.

Many editors have been doing this for a long time or editing, and can't upgrade to copywriting work. The biggest problem is that you don't know how to understand the nature of your work. So, so many editors have been doing it for more than a year, but they still don't know about their work, so they always repeat the same work. A good planning copy must be responsible for their own disease department is very understanding, when not understand, do an editor is not competent, not to mention is the copy?

2, Good article is changed out.

An article is not easy to write out, so say, "Good article is changed out of" This sentence is not false. Believe that many parties do not understand, I saw several editors before, wrote an article, always let go back to change ah, but every time after the change sent directly did not how to change, later, because did not ask how to change or say to change what kind of, so no longer use that article.

Actually, what we really need to know is that really good articles are changed. Even if you are a good copywriter, you cannot say that your written copy can be used directly, because at different times your thoughts and your approach are fundamentally different, so if you are limited to the status quo, it is difficult to have good copy.

3, familiar with the user's thinking.

We know in the medical industry, planning copywriting is generally done is the whole site planning and content modification, simple from this point of view, in addition to understand their own responsible for the disease and hospital nature, to modify and improve, more is to be familiar with the user's thinking. From this point of view, many people do not understand what their users want to see?

The medical profession and the product industry are different, because you can not be very good with the customer exchange, but you can very clear understanding of the user's ideas, from this point of view, to do a planning copy must be put in the patient's thinking, considering what users want to see, want to understand, and then plan to modify, To plan the most power of the page.

4. Simulate user experience.

Ask the next all in the planning copy, we write a good copy, will simulate user experience it? believe that a friend is really very little, a lot of friends are not experienced, not to consider these problems, will only consider whether they completed a workload, so that when you learn to simulate user experience, To take into account what users really care about.

We found that the low price conversion rate, has always been looking for reasons, or is that the user's problem, in fact, many times, we are planning the topic, as well as the copy is the quality of the special poor, resulting in the conversion rate is not too high.

The above is Sun Chen analysis of "How to do a qualified medical planning copy", on the details of the future will continue to share.