What is search engine marketing? Share knowledge about search Marketing

Source: Internet
Author: User

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SEO optimization People should have heard of the search Engine marketing Bar (SEM), the full name is Search Engine Marketing. is a new form of Internet Marketing! Search Engine Marketing is a comprehensive and effective use of search engines for network marketing and promotion. Today, Guangzhou seo small plum to share with you: What is search engine marketing!

Search engine marketing to pursue the highest cost-effective: with the smallest input, to obtain the largest number of visitors from the search engine, and generate commercial value. Search engine Marketing (SEM) is the integration of search and marketing, is the use of search engines on the internet to carry out marketing activities of a series of methods. The simple functionality of search engines creates huge business value. These values were quickly discovered and exploited, and ultimately, web ads related to search engines became the largest online advertising market!

Now we understand what is the search engine marketing it! Let's learn more about what is the search engine marketing knowledge!

Search engine marketing is not a new thing, since the search engine appeared, the use of search engines to carry out marketing activities began. Search engine marketing can be traced back to 1995, logo is the birth of Yahoo search engine and search engine optimization (SEO) started. This stage is also the development of the search engine in the initial stage, the search site on the Yahoo several calls to become a consensus! Then the promotion of the Web site is to be submitted to Yahoo! yahoo! is also a directory-style search engine, the manual to edit the site's directory. After submitting the website to Yahoo, the general can appear in the Yahoo directory within 72 hours!

In June 1998, Overture launched a pay-for-promotion search service that enabled advertisers to rank different search results by bidding on a given keyword. The most worthy of the internet is its toll promotion model, which marks the official search engine advertising platform! At this time, the search engine marketing another important way to promote----paid to promote the search service has appeared! And then paid search service through a lot of advertising marketing practices, has become the most effective form of advertising so far, through the search engine advertising input and output than is absolutely the leading!

We now thoroughly understand the search engine marketing (SEM) to the Dragon and to the pulse of it! The original text from: www.seo318.com! Reprint, please keep the source! Thank you!

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