What is search engine marketing

Search marketing is also called http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing, other name for the keyword marketing; English is called Search Engine Marketing (SEM).

Any site after the establishment, need to let people find, and search marketing is through the promotion of Web sites in search results rankings, to achieve marketing purposes. Small head bidding price adjustment software that upgrade site rankings can not only improve the site traffic, but also indirectly create more business opportunities. In addition, because the search marketing is through the network user spontaneous behavior composition, has not in the traditional compulsive exposure banner advertisement, therefore it is the current network marketing way to hit the rate quite high one kind of marketing way.
Because of the high rate of search marketing, coupled with the low cost per click, it is now the most popular internet marketing methods. and search marketing can be divided into two ways, PPC keyword ads and website optimization (that is, SEO)-Search engine optimization.

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